Hyundai signs another cultural sponsorship
Hyundai has entered its third major cultural partnership in as many months, joining the 2016 Biennale of Sydney as major sponsor.Read more
More latest news - page 925
Sponsorship veteran Raward leaves NRL
Mathew Raward, the NRL's longest-serving sponsorship staffer, has accepted a redundancy as the organisation gears up for more changes to its commercial structure.Read more
Cultural sector can’t be afraid to “reinvent the wheel”
Australia's arts and cultural rights-holders must look beyond traditional commercial strategies to break free of over-reliance on government funding, according to the lead marketer of Europe's largest cultural institution, the Southbank Centre.Read more
Bundaberg ponders NRL return after expanding Cowboys deal
Bundaberg Rum has signed a major partnership with the North Queensland Cowboys as it weighs up a code-wide return to the NRL.Read more
Powercor signs long-term AFL partnership
Victorian energy provider Powercor has signed a four-year deal as the presenting sponsor of a new asset jointly-created by AFL sides Essendon and Geelong, to be known as the Powercor Country Program.Read more
Hino aims for point of difference with Supercars deal
Hino Trucks hopes its largest-ever local sponsorship, covering the entire V8 Supercars season, will differentiate the brand from the raft of rival trucking brands which sponsor the sport at team level.Read more
Saints bolstered as principal sponsor renews
Dare Iced Coffee has triggered a long-term renewal clause with St Kilda after a strong first season for its sponsorship including "significant" year-on-year sales growth and strong brand recall.Read more
Colonial Brewing; Dairy Australia in at Melbourne Food and Wine
The Melbourne Food and Wine Festival has added a pair of supporting partners to its already significant 2016 sponsor portfolio.Read more
Foxtel Arts ramps up partnerships strategy
Foxtel's dedicated arts and cultural channel will produce and screen more than 60 pieces of content as part of a new alliance with Canberra's National Portrait Gallery.Read more
Caltex clinches $12m Socceroos partnership
After a long negotiation, Caltex has tied up the Socceroos naming rights until at least 2020, in a deal worth more than $12 million to Football Federation Australia.Read more
