Law-firm MinterEllison will send an IP and brand protection team on secondment to the organising committee of the Gold Coast 2018 Commonwealth Games as part of a new partnership billed as a world first.Read more
Toyo is banking on its newly-minted partnership with the GWS Giants to win it customers outside its traditional motorsports base, according to the company's marketing manager, Jose Angeles.Read more
Metcash's IGA supermarkets brand will take over match-ball sponsorship duties at the West Coast Eagles as part of a new deal.Read more
Charlie Schwerkolt's new V8 Supercars venture has secured an inaugural title sponsor, while Nissan Motorsport has confirmed its own principal partner as teams finalise sponsor liveries for 2016.Read more
The Mother's Day Classic, Australia's largest breast cancer fundraiser, has renewed ties with a host of key backers and agreed new partnerships with HCF, Nutrimetics and Nature's Valley.Read more
Playstation 4 has beefed up its commitment to football, taking title rights to a new grassroots pathway competition and collaborating with Fox Sports on a new branded content series.Read more
West Australian developer Psaros has switched codes following the end of its West Coast Eagles partnership, joining the Western Force as a front of jersey sponsor.Read more
The Victorian Responsible Gambling Foundation is targeting partnerships with all ten Victorian AFL sides after agreeing its seventh deal in little more than twelve months.Read more
Iconic tyre brand Michelin has signed on as title sponsor of the 2016 Australian Motorcycle Grand Prix, becoming the event's fourth naming rights sponsor in the last five years.Read more
The National Basketball League is set to recruit a chief operating officer reporting to league boss Jeremy Loeliger, with the role to have day-to-day responsibility for commercial operations.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.