Optus poaches IBM sponsorship boss for B2B arm
Optus has recruited a pair of senior IBM sponsorship staffers to lead marketing for its Optus Business division, which includes the telco's Tennis Australia partnership.Read more
More latest news - page 937
New ownership shakes up Rebels; Woolworths returns to Stawell Gift; and more
> Melbourne Rebels reshuffle staff, sign new deal
> Unibet, Tata Motors depart Eels
> Woolworths renews Stawell Gift title sponsorship
> Victory signs another long-term renewal
> Etihad Airways and Jewel on-board with Magic Millions
> Golf Australia secures backing from Taiwanese golf foundationRead more
Carlton chief bullish on new commercial strategy
Carlton CEO Steven Trigg says the AFL team will "re-enter growth mode" from next year after a disappointing 2015 in which sponsorship revenue fell by $1.6m and the team finished bottom of the ladder.Read more
Westpac shores up finance categories with the NBL
Westpac has shored up a wide-ranging agreement with the National Basketball League, becoming the official banking and finance partner of the league.Read more
Shapes, Bulla on-board ahead of Sunset Cinema national expansion
Outdoor film series, Sunset Cinema, has secured new partnerships with several blue-chip consumer brands ahead of a national expansion in 2016-17.Read more
'Leaner' Qantas community partnerships strategy paying dividends
Qantas slashed its community investment in the 2015 financial year as part of a wide-ranging rationalisation, but the strategy has allowed it to roll out a "targeted" investment program.Read more
Port Adelaide leads with innovative match-ball sponsorship
Port Adelaide has become the first AFL team to split its match-ball sponsorship between training and match-day, with Fielders and OAK to share the asset from 2016.Read more
Audi returns as ICC presenting partner; IsoWhey backs pro-cycling team; and more
> Audi to reprise International Champions Cup naming rights in 2016
> Opera Australia partnerships boss moves to AWO
> IsoWhey takes title rights at Australian pro-cycling outfit
> Volleyball Australia adds more corporate backers
> Sponsors announced for Australia Day celebrations in Parramatta, Darling HarbourRead more
OVO angles for media rights with sponsorship play
Media veteran and chairman of newly-launched telco, OVO, Barry O'Brien, says the company will pursue more content partnerships with "second-tier" sport and entertainment rights-holders that have been neglected in Optus and Telstra's rush for 'premium' content.Read more
Big Bash teams secure major deals on eve of tournament
Several Big Bash franchises have shored up last-minute partnerships ahead of this summer's BBL05, headlined by a new principal partner for the Hobart Hurricanes and three new alliances for the Adelaide Strikers.Read more
