Woolworths has renewed its Cricket Australia (CA) partnership for three years and its head of community & sponsorships, Sarah De La Mare says the supermarket’s focus on children’s health was a clear priority behind the decision.
Read more
Altos Tequila has signed with Tennis Australia (TA) in a first-time sponsorship of the Australian Open.
Read more
Mega Rewards has expanded its sports sponsorship portfolio by signing with Adelaide United to have its branding on the front of the playing shirt for the 2025/26 A-League Men’s season.
Read more
Speedo has extended its long-standing partnership with Commonwealth Games Australia (CGA) to the Glasgow 2026 edition.
Read more
Wasserman’s women-focused division the Collective has released new global research highlighting major opportunities for sports rights holders and brands.
Read more
Chemist Warehouse has extended its partnership with the National Rugby League (NRL) until the end of the 2029 season.
Read more
Perth Glory has extended its long-term apparel partnership with Italian sportswear brand Macron.
Read more
SportWest has signed Western Australian brand Maxiblock which becomes its preferred sunscreen provider for three years.
Read more
Great Wall Motors (GWM) is using its new sponsorship with the AFL’s Richmond Football Club in pursuit of its goal to enter the top five automotive brands in Australia, its head of marketing & communications Steve Maciver told Sponsorship News.
Read more
The NRL’s Wests Tigers chief executive Shane Richardson says the club has achieved its strongest commercial position in years.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.