Surging sponsorship revenue helps Port to profit
AFL side Port Adelaide has recorded its first financial surplus in nearly a decade after a strong upturn in sponsorship and commercial revenue.Read more
More latest news - page 940
Europcar Australia backs cycling despite withdrawal by parent company
Europcar Australia has renewed its partnership with the Tour Down Under, despite the fact that its parent company has withdrawn from its global sponsorship commitments to cycling.Read more
Rebel talking to "all major sports" about supporting women, says MD
Rebel Sport has kicked off partnership discussions with several sporting codes as part of managing director Erica Berchtold's push to bring women's sport into the limelight.Read more
Musical chairs as Bottle-O backs Supercars champ Winterbottom
Newly-crowned V8 Supercars champion Mark Winterbottom will swap his Pepsi Max backing for Bottle-O colours next season, the latest in a myriad of sponsorship changes in the championship for 2016.Read more
Force, Waratahs re-sign key partners
Super Rugby outfits the Western Force and NSW Waratahs have each renewed ties with key jersey sponsors.Read more
Storm marketing chief Billing to depart
Melbourne Storm marketing director Mike Billing, the architect of the team's state-of-the-art member rewards program, has left the club to set up his own consultancy.Read more
Tournament-eve deals ensure full suite for WBBL teams
The Adelaide Strikers and Hobart Hurricanes Women's Big Bash teams have both signed major partners, ensuring that all eight franchises will start the inaugural competition with sponsors.Read more
Pirtek to fund Australian foray into IndyCar
Pirtek will take naming rights to an Australian entry into the prestigious IndyCar 500's 100th race next year as part of the brand's expansion in the US.Read more
NRL rights bonanza to be channeled into development at club level
Close to $25m will flow to NRL clubs annually under the new revenue sharing deal signed this week, aimed at helping clubs develop their own commercial and sponsorship revenue streams.Read more
Coffee Club lines up netball in Trans-Tasman strategy
The Coffee Club has signed a pair of major partnerships in netball, becoming the naming rights sponsor of the Queensland Firebirds and match-ball sponsor of the ANZ Championships.Read more
