Storm eyes merchandising revenue boost with new apparel partner
Apparel brand Star Athletic has made good on its promise to move into the NRL, securing a kit partnership with the Melbourne Storm in a long-term deal.Read more
More latest news - page 948
Kaspersky and Sea Eagles sever ties
Manly Sea Eagles principal partner Kaspersky has departed the club after four seasons as major sponsor, but the NRL outfit is believed to have already lined up a replacement.Read more
Transport for NSW rolls out new Wanderers alliance
Transport for NSW will use a new partnership with the A-League's Western Sydney Wanderers to promote its anti-speeding message.Read more
Volleyball Australia strikes three new deals
Volleyball Australia's Olympics preparations have shifted up a gear with the signing of three new sponsors.Read more
Long-term Melbourne Cup deal lifts Emirates awareness
Emirates' title sponsorship of the Melbourne Cup trumps all other naming rights sponsors of major sporting events and associations in Australia, according to new Roy Morgan Research.Read more
Optus issues challenge in sports rights and small business sectors
Optus has opened two fronts in its battle against rival telcos, winning broadcast rights to the English Premier League and taking title rights to a direct competitor of Telstra's SME awards program.Read more
Just for Men partners with Crows
Hair product, Just for Men, has signed its first AFL partnership as part of a tie-in with its long-running charity sponsor, The Movember Foundation.Read more
Winemaker, VRC link matures into a fourth decade
Treasury Wine Estates has secured a long-term extension with the Victoria Racing Club through its Wolf Blass and Yellowglen labels and unveiled wide-ranging Melbourne Cup activations.Read more
World Cup success drives Cricket Australia to bumper surplus
Cricket Australia will re-invest $60 million in development programs after record attendances and the 2015 Cricket World Cup helped it to a massive surplus.Read more
FFA overhauls digital and fan departments
Football Federation Australia has made wholesale changes to its internal structure, creating a new digital and fan engagement department to capitalise on recent growth.Read more
