BMW forges Melbourne Symphony link
Luxury auto brand BMW has continued to expand its local partnerships strategy through a new alliance with the Melbourne Symphony Orchestra.Read more
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Bupa’s cricket sponsorship review opens up state branding option
State cricket associations will be able to promote their major partners on the front of their Sheffield Shield kit this summer after Cricket Australia introduced new rules following health insurer Bupa's decision to downgrade its sponsorship and relinquish naming rights to the competition.Read more
Thirty years on: arts centre secures first major sponsorship
Thirty years after it was founded, the Arts Centre Melbourne has announced its first ever principal partnership, with the Bank of Melbourne joining as major sponsor.Read more
Nine deal gives basketball free-to-air bounce
The revitalised National Basketball League has secured another key element to its future with the Nine Network coming on board as the game's free-to-air broadcaster.Read more
Transport for NSW adds Hilyard as sponsorship comes into the frame
Former WA Rugby partnerships manager Brad Hilyard has joined Transport for NSW as manager of sponsorships and partnerships.Read more
Longevity key to Audi sponsorship success
Longevity is one of the keys to a successful sponsorship, but companies should continually evaluate whether legacy deals are achieving their marketing goals and delivering on expectations, says Audi communications chief Anna Burgdorf.Read more
Audi takes Gourmet Escape naming rights as strategy evolves
Audi has continued to fine tune its cultural partnerships strategy, expanding its Margaret River Gourmet Escape and ending its sponsorships of two major festivals in Sydney and Melbourne.Read more
Symantec grabs Hayne for anti-bullying effort
Software security giant Symantec is believed to have been working for a number of weeks on a deal with rugby league star turned US NFL rookie, Jarryd Hayne, to front an anti-bullying campaign for its Norton brand.Read more
Sponsorship gives energy company Momentum
A series of successful mainland sponsorships has helped drive Tasmanian-based Momentum Energy to a 21% lift in profits and the confidence to invest in more partnerships to be announced later this week.Read more
PepinNini digs in to support Adelaide theatre group
Award-winning South Australian theatre Company, the Slingsby Theatre Company, has locked in a one-year partnership with resources exploration company PepinNini Minerals Limited.Read more
