Plans by former touring car champion Bob Jane and Victorian smash repair businessman Tony Murdaca to launch a rebel auto insurance brand are expected to see the pair focus on sponsorship of sports and youth events to promote the concept.Read more
Cricket New South Wales has signed a ground breaking partnership with Sydney Water in a sponsorship that will see players ditch sport drinks for Sydney's tap water. The deal is the first time a public water company has sponsored a major sporting team.Read more
Endurance challenge series Tough Mudder has retained a full complement of sponsors ahead of its 2015 Australian season.Read more
A $2.75 million gift from the Qantas Foundation will bankroll a series of new acquisitions by the Museum of Contemporary Art and the UK's Tate gallery as part of an international joint acquisition program.Read more
American fashion brand Sperry – owner of the classic Sperry Topsiders brand – has foreshadowed further sponsorships with "iconic" Australian sports after announcing its first Australian deal with Swimming Australia.Read more
Bundaberg Rum has redefined having a bet each way in the football stakes with its AFL and NRL Football Finals Legends activation featuring Hawthorn great Robert DiPierdomenico and Bronco's legend Wally Lewis.Read more
Despite falling at the second last hurdle in its bid for a championship, AFL powerhouse Fremantle is in advanced renewal discussions with three key sponsors after hitting its 2015 sponsorship revenue targets, aided by its strong on-field performances.Read more
Leading global insurance group, QBE, has extended its decade-long principal deal with the Perth Glory.Read more
Cricket Australia's Big Bash League is now delivering more efficient brand awareness for its sponsors than either the AFL or NRL, according to new research from Futures Sport + Entertainment.Read more
The Western Sydney Wanderers will look to capitalise on their rapidly-growing supporter base with the A-League's first member rewards program and a new membership partner.Read more
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