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AFL a rich ground for car sales: Roy Morgan

Mazda, Volkswagen and Toyota are among the car manufacturers likely to benefit from AFL sponsorship, according to a new study, which has found AFL supporters are much more likely than average to be in the market for a new car.Read more

"Cynical" Australians unswayed by brand ambassadors

Australians are far more cynical about celebrity endorsement of food products than other Asian countries, with less than one in ten considering it an effective marketing tool, according to research conducted by global PR agency Weber Shandwick.Read more

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