More latest news - page 97
Inside Budget Direct’s first-mover deal with the Perth Bears
Budget Direct signed with the Perth Bears as first major commercial partner because the franchise would capture attention in Western Australia and beyond, Auto & General chief growth officer Jonathan Kerr told Sponsorship News.
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Viva Leisure makes Major Partner commitment to Brumbies
Viva Leisure has expanded its ACT Brumbies deal moving up to Major Partner status for the 2026 and 2027 Super Rugby Pacific and Women’s leagues seasons.
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Melbourne Victory wins renewals from Dulux and Skechers
Melbourne Victory has extended its Dulux sponsorship until the end of the 2026/27 season and confirmed a two-year renewal with Skechers.
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William Buck stays in the saddle with VAFA renewal
The Victorian Amateur Football Association (VAFA) has extended its William Buck sponsorship for three years.
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Birds Eye views NBL sponsorship as shared alignment
The National Basketball League (NBL) has signed Birds Eye as the league’s frozen food partner.
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TPG Advisory engaged to bolster Brisbane Bullets’ sponsor strategy
TPG Advisory Group has partnered with basketball’s Brisbane Bullets to support the club’s commercial growth and broaden revenue generation.
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Ledger enlists rugby greats to score tries for crypto security
Ledger has appointed rugby stars Angus Crichton, Drew Mitchell and Matt Giteau as Australian brand ambassadors to promote the local launch of its crypto security and self-custody services.
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Legends Global’s Don Elford departs for venues new
Legends Global director of partnerships (APAC) Don Elford will step down from 3 October.
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