Aquis splashes out on second principal partnership
Aquis, the casino and resort operator, has filled the last remaining front-of-jersey gap in the NRL, signing a two-year deal with the Gold Coast Titans.Read more
More latest news - page 978
ARU set for windfall; Glory to favour CEO with commercial background; and more
> ARU confirms Rebels sale and England tour
> Sponsorship to be priority of new Glory CEO
> South32 sponsor function to sit within corporate affairs
> Penrith secures lower-back partner
> QBE ramps up Swans activationsRead more
Bell Shakespeare sponsorship falls below $1m
Bell Shakespeare has been hit by the tough commercial climate for arts organisations, with its sponsorship revenue dropping by 25%.Read more
AFL "can't afford" to ignore State of Origin cash cow
The AFL can no longer afford to not have a State of Origin product, and could generate more than $100m annually from a similar structure to the wildly successful NRL model, according to sports marketing experts.Read more
Fringe, Vivid and Adelaide Festivals deliver record expenditure
A trio of Australia's largest cultural festivals generated a record economic impact in 2015, including a combined audience of almost 4.5 million people.Read more
HIF extends Wildcats tenure
NBL powerhouse the Perth Wildcats and Health Insurance Fund of Australia have extended their sponsorship agreement until the end of the 2017-18 season.Read more
Importance of philanthropy rising as sponsorship subsides: Belvoir
Belvoir Theatre has geared its commercial strategy towards smaller, contra partnerships and philanthropy after losing Optus as its largest sponsor, according to the company's head of development, Nathan Bennett.Read more
Sydney FC CEO puts onus on retention
A-League club Sydney FC has extended its alliance with back-of-shorts sponsor De Lorenzo and retention will be a key strategy for growth in a tough market, according to CEO Tony Pignata.Read more
Surf Life Saving promotes sponsorship boss to chief executive
Surf Life Saving Australia has promoted its top commercial staffer, Melissa King, to CEO.Read more
A-League champs close in on $5m in sponsorship revenue
Melbourne Victory is set to pass $5m in annual sponsorship revenue after a strong A-League season which has seen record sponsorship and on-field performances.Read more
