Toyota to use surfing partnership as vehicle for Landcruiser promotion Friday, 21 Aug 2015 Toyota will expand its surfing partnerships to include an ambassador deal with former world champion Joel Parkinson with a focus on the company's new Landcruiser model. Read more
More rolling livery for Nissan Motorsport Friday, 21 Aug 2015 Long-term Nissan Motorsport supporter OneSteel Reinforcing will upgrade to naming rights of Todd Kelly's vehicle at this weekend's Sydney Motorsport SuperSprint. Read more
AFL ramps up licensing efforts with new consumer programs Friday, 21 Aug 2015 Fountain Sauces and McDonald's are the latest brands to roll out consumer promotions in partnership with the AFL as the code continues its focus on generating licensing revenue. Read more
Yarra Trams unveils innovative writers festival promotion Thursday, 20 Aug 2015 Yarra Trams has signed a new partnership with the Melbourne Writers Festival and will promote the alliance through a cross-promotional activation encouraging commuters to support the festival. Read more
RaboDirect out of Rebels and weighing up future direction Thursday, 20 Aug 2015 RaboDirect will depart its naming rights sponsorship with the Melbourne Rebels at the end of this year, with the bank to reallocate its sponsorship spend in line with "evolving business objectives", according to Australian marketing chief Greg McAweeney. Read more
UBET ups marketing spend as Tatts Group boosts profit Thursday, 20 Aug 2015 The bill for Tatts Group's major sponsorship campaign to launch its UBET wagering brand came in at $1.4m and has delivered strong brand awareness in its first few months, according to Tatts' annual report. Read more
Coates Hire ups motorsports spend with Sydney 500 naming rights Wednesday, 19 Aug 2015 Coates Hire has taken the naming rights to the V8 Supercars' Sydney 500 but this weekend's other Sydney event, the Motorsport Park SuperSprint, is likely to go unsold. Read more
Bumper Collingwood deal pays for itself: GM Holden Wednesday, 19 Aug 2015 Holden is selling close to 200 cars a year through its Collingwood partnership, which it today expanded to include naming rights to the club's state of the art administrative base. Read more
Sponsorship central to Treasury Wine marketing Wednesday, 19 Aug 2015 A 50% increase in consumer marketing and sponsorship activity helped drive a return to profit for listed wine giant Treasury Wine Estates, according to its annual results. Read more
AFL $2.5 billion deal ensures broadcast leadership Tuesday, 18 Aug 2015 The AFL has trumped rival football codes with a $2.508 billion, six-year broadcast agreement with Seven, Foxtel and Telstra. Read more
