Tennis Australia eyeing January domination Tuesday, 11 Aug 2015 Tennis Australia will invest its rapidly-growing revenue streams into a range of engagement initiatives, including doubling the size of the Australian Open precinct and partnering with entertainment brands to bring new fans to the sport, says commercial director Richard Heaselgrave. Read more
Commonwealth Games sponsorship strategy takes shape with key hires Tuesday, 11 Aug 2015 The Gold Coast's 2018 Commonwealth Games will appoint a pair of senior sponsorship managers as it looks to attract up to $100 million in sponsorship revenue. Read more
Sydney FC Women benefit from World Cup hype Tuesday, 11 Aug 2015 Sydney FC has signed a new sponsor across two key apparel positions for its W-League team, with the public interest generated by the recent Women's World Cup assisting the deal, according to CEO Tony Pignata. Read more
Nine's media deal to undercut naming rights partner Telstra Monday, 10 Aug 2015 The Nine Network has secured a chunk of streaming rights to the NRL's marquee games as part of its bumper new broadcast deal, in a move which raises questions about the code's naming rights and digital partnership with Telstra. Read more
AFL reshuffle bridges gap between commercial and marketing Monday, 10 Aug 2015 The AFL's brand and marketing insights division will in future report to the League's head of commercial, Darren Birch, as part of a wider management restructure. Read more
Steadfast steps up to Roar jersey front Monday, 10 Aug 2015 The Brisbane Roar has upgraded insurance broker Steadfast to serve as its principal partner for the coming A-League season, replacing long-serving front of jersey sponsor, The Coffee Club. Read more
Samsung's SlideLiner sweeps sponsorship marketing awards Friday, 07 Aug 2015 Samsung's SlideLiner rugby union activation, conceived by Traffik, has taken home three awards at the Australian Promotional Marketing Association awards night, including best sponsorship tie-in campaign. Read more
Women's-only obstacle event secures fitness partner Friday, 07 Aug 2015 Women's gym chain Fernwood Fitness has signed on as an inaugural sponsor of Tough Mudder spin-off event Mudderella, which will launch in Australia in November. Read more
Erebus bags major sponsor for Kuala Lumpur race Friday, 07 Aug 2015 Erebus Motorsport has become the first V8 Supercars outfit to capitalise on the Championship's exhibition race in Malaysia, signing a one-off partnership with a solar-power firm. Read more
Broadcast talks "progressing" as NBL launches rebrand Thursday, 06 Aug 2015 The National Basketball League has launched a comprehensive rebrand with a new website and logo, and league manager Jeremy Loeliger says broadcast discussions are also moving ahead. Read more
