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MEASURING JOCKEY LOGOS IN THE US

In an interesting report from the US in light of the recent talk of jockey sponsorship deals in Australia (see issue 113), consultant Joyce Julius and Associates has reported that only two brands ? TrimSpa and Wrangler ? received clear and in-focus exposure time via jockey apparel during NBC?s broadcast of the 2004 Preakness race last week. Together, the two . . .

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