Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:
A recent survey conducted by marketing consultancy, R3, and media researcher, CSM, has shown that 46.6 per cent of respondents recalled Coca-Cola as an Olympic sponsor, a rate more than 20 per cent higher than the nearest competitor.
Login to access article
If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.
