Subscription content

Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:

'Encouraging' signs for sponsorship: AMI

While a third of senior marketers say they have reduced their spend on sponsorship over the last 12 months, there are 'encouraging' signs for the industry, says Australian Marketing Institute (AMI) chief executive Mark Crowe.

Login to access article

If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.

Sponsorship News is a Prickly Pair Media Pty Ltd publication.

Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.