Subscription content

Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:

Government support of major events won't last, analyst says

The welcome recent injections of government funding into major Australian sporting events like the Sydney Telstra 500 and the Australian Masters golf is a trend that won't last, and relying on it could be a very costly exercise, says Sports Recruitment International director Peter Worth.

Login to access article

If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.

Sponsorship News is a Prickly Pair Media Pty Ltd publication.

Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.