Subscription content

Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:

Lion gets out of stadium deal

LionCo division, Lion Dairy & Drinks will withdraw from its naming rights deal with Dairy Farmers Stadium in Townsville, signifying the first move in a new marketing direction.

If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.

Subscribe to Sponsorship News Request a free trial

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

Sponsorship News is a Prickly Pair Media Pty Ltd publication.

Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.