Subscription content

Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:

Sponsors step up activations ahead of F1 curtain-raiser

Diageo brand Johnnie Walker has launched its responsible drinking campaign in Australia to tie in with its official partnership with this weekend's Formula 1 Grand Prix race in Melbourne.

Login to access article

If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.

Sponsorship News is a Prickly Pair Media Pty Ltd publication.

Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.