Subscription content

Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:

Mini to celebrate 60th anniversary by strengthening arts and cultural partnerships

Automotive brand Mini has signed an innovative new alliance with Australian Academy of Cinema and Television Arts, part of a wider cultural partnerships strategy that will make up a "fundamental part" of the brand's 60th anniversary.

Login to access article

If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?