Subscription content

Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:

Baseball to try innovative pay-for-performance approach for major sponsorship

Baseball Australia will pioneer a unique approach to valuing the naming rights for the Australian Baseball League, by charging potential partners according to the actual broadcast and digital reach the League achieves.

Login to access article

If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?