Subscription content

Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:

Adidas flips Manchester United for downunder tour

Adidas’ key activation for this month’s Winter Festival of Football involved its sponsored club Manchester United and turning everything upside down – including a replica of the Old Trafford dressing shed.

Login to access article

If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?