FFA sponsorship revenue set to eclipse ARU, NRL Thursday, 14 May 2015 Football Federation Australia will post a 30% increase in sponsorship revenue this financial year, according to head of commercial Luke Bould - a result that will see it move ahead of two of its code rivals. Read more
Rabo to fine-tune sponsorship strategy after tennis partnership Thursday, 14 May 2015 RaboDirect's first Sydney sponsorship was an important trial for the company to compare its Sydney and Melbourne customer bases, says its senior sponsorship manager. Read more
New arts initiative continues BHP sponsorship push Thursday, 14 May 2015 BHP Billiton will invest almost $1.5m in a new partnership with the Queensland Museum, aimed at showcasing the state's biodiversity. Read more
Federal budget slashes arts funding, puts focus on sponsorship Wednesday, 13 May 2015 The Federal Government has slashed funding to national arts institutions in the Budget and allocated more than $5m to the peak body for corporate sponsorship in the arts, Creative Partnerships. Read more
DHL extends iconic Surf Life Saving deal Wednesday, 13 May 2015 DHL has committed to its top-tier Surf Life Saving Australia partnership until 2018 and will retain branding on the uniforms of the organisation's 47,000 surf lifesavers. Read more
The Star continues Swans alliance Wednesday, 13 May 2015 The Star has retained hosting rights for the Sydney Swans' major functions after extending its partnership with the AFL club. Read more
TEDxSydney assembles largest-ever line-up of sponsors Tuesday, 12 May 2015 Sydney's satellite TEDx conference has secured a "multi-million dollar" level of investment after restructuring its partnership tiers to accommodate blue-chip sponsors such as Optus and Uber. Read more
Tough Mudder secures national fitness partner Tuesday, 12 May 2015 Virgin Active will target Tough Mudder participants after signing on as the endurance event's exclusive health club partner. Read more
Nissan to launch new Navara through V8s partnership Tuesday, 12 May 2015 Nissan will use a new partnership with the V8 Supercars to launch its latest heavy-duty Navara ute after signing on as naming rights sponsor of the Winton SuperSprint. Read more
Sales metrics need to replace "eyeballs" as the currency of sponsorship: Bastion Monday, 11 May 2015 The Australian sponsorship industry is anchoring itself to metrics such as "eyeballs" when product sales should be the ultimate test of ROI, according to the managing director of agency Bastion EBA, Jack Watts. Read more
