Sense wins Good Design account after pitch
Sense Event Group has been appointed as sponsorship partner of the 2015 Good Design Festival and will take over partnership management and acquisition for the series of events.Read more
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SpotJobs signals major campaign after high-profile deals
Recruitment start-up SpotJobs.com has committed to a major sponsorship campaign, signing alliances with clubs in the AFL and NRL to support its brand and rapid growth.Read more
Storm bolsters partner roster through double-deal
Melbourne Storm is close to finalising its major sponsorship assets after a flurry of new deals.Read more
Twitter joins Nine Live's new media venture
Nine Live has signed Twitter as the exclusive social media partner of new media festival Amplify Festival.Read more
Cats beef up sponsorship and marketing team and add first CCO
Geelong has become the latest AFL club to beef up its sponsorship and marketing team, poaching Collingwood's head of commercial operations and promoting two members of its existing commercial team to the club's executive board.Read more
Samsung revives 'Live at the Chapel' for brand play
Samsung and branded content agencies Frukt Australia and Authentic Entertainment will revive the popular live music series Live at the Chapel as part of the launch for Samsung's digital radio service, Milk Music.Read more
Souths continue to tweak sponsor roster; Cowboys extend Tropic
Crush Fine Wines has signed on as a sponsor of the South Sydney Rabbitohs in a partnership that will focus on promoting its range to corporate hospitality clients, while a key sponsor has extended with the North Queensland Cowboys.Read more
Bulldogs lure two new brands after topping NRL broadcast charts
Two brands have joined the Canterbury-Bankstown Bulldogs in their first forays into sponsorship after the club recorded the highest free-to-air viewership of any NRL club last season.Read more
BMW makes fresh sponsorship play with Caulfield Cup deal
The Melbourne Racing Club and BMW have rekindled their long-term naming rights partnership for the Caulfield Cup Carnival, but last year's naming rights sponsor CUB will remain a key sponsor.Read more
Mi9 strikes Fashion Festival content deal for site launch
Nine Entertainment's digital arm, Mi9, will use a new content and streaming partnership with IMG's Fashion Week Australia as the launching pad for a new women-targeted website.Read more
