V8 Utes lands naming rights deal after vehicle changes Wednesday, 22 Apr 2015 V8 Ute Racing, one of the most popular Supercars support categories, has signed a co-naming rights sponsor ahead of its change from sedan-based utes to heavier duty vehicles in 2016. Read more
Rebels sponsorship falls as ARU fights to support the code in Victoria Wednesday, 22 Apr 2015 The Melbourne Rebels Super Rugby side posted $3.2 million in sponsorship revenue in 2014, a drop of more than 25% from the previous year, according to the annual report of the Australian Rugby Union. Read more
New commercial heads at Cricket Queensland, Brisbane Lions Wednesday, 22 Apr 2015 Brisbane has become the latest AFL side to install a chief commercial officer, appointing former Carlton staffer Anthony Barham, while the Lions' long-serving head of commercial Phil Rigby is set to join Queensland Cricket. Read more
Fremantle and Supercars formalise education partnerships Tuesday, 21 Apr 2015 AFL side Fremantle and the V8 Supercars Championship have become the latest rights-holders to sign resource-sharing alliances with education providers. Read more
Srixon expands deal with Golf Queensland Tuesday, 21 Apr 2015 Golf Queensland has secured Srixon as naming rights partner to its showpiece grassroots competition as part of a wider sponsorship agreement. Read more
ARU leads NRL in sponsorship but lags in broadcast Tuesday, 21 Apr 2015 The Australian Rugby Union posted an 11% increase in sponsorship revenue in 2014 to $28.7m - taking it past the NRL's figure - but logged a deficit of $6.3m after being hit by falling broadcast and match-day takings. Read more
Toyota reveals leveraging strategy with Legendary Moments return Monday, 20 Apr 2015 Toyota will look to revitalise leveraging of its AFL partnership, by re-launching its Legendary Moments activation after two successful years of using the campaign to run a user-generated content promotion. Read more
Coopers extends Comedy Festival deals Monday, 20 Apr 2015 Coopers has returned as a top-tier partner of both the Sydney and Perth Comedy Festivals, which both kick off this week. Read more
Canon, Garmin and Bose on-board with Air Show Monday, 20 Apr 2015 Wings Over Illawarra, NSW's largest air show, has secured a trio of blue-chip sponsors for its 2015 event and plans further expansion for 2016. Read more
Raft of renewals for Port Adelaide Friday, 17 Apr 2015 AFL club Port Adelaide has announced a range of partnership extensions, including with iiNet, CUB and Comwire IT. Read more
