Penske elevates house brand to principal status at DJR Tuesday, 14 Apr 2015 Diesel engine maker MTU will become the first Roger Penske-owned brand to feature as principal sponsor on the American tycoon's V8 Supercars outfit, DJR Team Penske. Read more
Basketball Australia to rebuild WNBL sponsorship strategy Monday, 13 Apr 2015 An Australian Sports Commission review of the Women's National Basketball League has recommended Basketball Australia make a host of changes to the competition, including a dedicated marketing team and new commercial and sponsorship strategies. Read more
Cisco and Red Bull join Opera House as sponsors for one-off events Monday, 13 Apr 2015 The Sydney Opera House has signed new partners for a pair of its major programs, Vivid LIVE and An Evening with Stephen Hawking. Read more
Dairy Australia to promote Legendairy platform through sports Monday, 13 Apr 2015 Dairy Australia, the national marketing and development organisation for the dairy industry, has partnered with AFL side Collingwood and will launch a new public swimming event to promote its 'Legendairy' campaign. Read more
Dodo to return as family show sponsor Friday, 10 Apr 2015 Dodo, the low-cost internet service provider, has returned as naming rights sponsor of this month's Sydney Family Show. Read more
Gemba's real-time social media campaign reaps rewards for Toyota Friday, 10 Apr 2015 Toyota's activations during the 2014-15 summer of cricket "smashed" its key performance indicators and achieved an 86% positive sentiment, according to the campaign's agency, Gemba. Read more
New rugby broadcast model pioneer for other sports Friday, 10 Apr 2015 The NSW Rugby Union's ground-breaking deal to broadcast club rugby competition the Shute Shield on the Seven Network will reach break-even point within weeks, according to the company putting the broadcast together, clubrugbytv. Read more
Five-year Suns deal underpins Huawei's Queensland push Thursday, 09 Apr 2015 Huawei has credited its local strategic sponsorships with a recent boost in brand awareness, and its new long-term deal with the Gold Coast Suns will be a key piece of its Queensland marketing push. Read more
Resurgent Port Adelaide teams up with Chemist Warehouse Thursday, 09 Apr 2015 Chemist Warehouse has extended its backing of Port Adelaide in its third AFL partnership in as many weeks. Read more
QLD Government to reveal Police sponsors Thursday, 09 Apr 2015 The Queensland Police Service will be required to disclose the identity of corporate sponsors for the first time, after its recent annual report showed close to $500,000 in sponsor revenue. Read more
