MCG takes next step towards in-ground digital fan engagement
The Melbourne Cricket Ground has partnered with IBM, Cisco and Cockram to deliver a new batch of technical upgrades as part of its 'connected stadium' strategy.Read more
More latest news - page 1007
Telstra expands cultural platform with National Gallery deal
The National Gallery of Victoria has signed a wide-ranging partnership with Telstra designed to "transform" the way it uses technology.Read more
Rio Tinto furthers support of WA arts
Rio Tinto has launched a low-cost ticketing promotion in partnership with the Black Swan theatre company as part of its wider community outreach sponsorship program in Western Australia.Read more
NSWRL secures Origin training camp partnership
New South Wales Rugby League has extended an agreement with government partners Destination NSW and Coffs Harbour Council for two seasons.Read more
Woolies to sponsor Australian Olympic team
Woolworths has signed a major deal with the Australian Olympic Committee to become the official supermarket of the Australian Olympic Team until the end of 2016.Read more
Sponsors unveiled for Darling Harbour festival
A presenting sponsor and a pair of media partners have been signed for Darling Harbour's month-long Valentine's festival, Month of Love.Read more
Erebus expands deal in time for V8s launch
V8 Supercars team Erebus remains in the hunt for a naming rights partner, but has signed a sponsor of driver Will Davison to an upgraded deal.Read more
McGrath Foundation boosts commercial team and fundraising capacity
The McGrath Foundation has expanded its marketing, fundraising and leveraging staff as it develops a series of major initiatives, including a push into charity gamification.Read more
Knights announce charity apparel deal, McDonald's re-signs
The Newcastle Knights will not sell its upper-back of jersey position, instead ceding the position to the RiseForAlex fund, while McDonald's has also expanded its sponsorship of the NRL side.Read more
New deals for Tekno and Rally Championship
V8 Supercars outfit Tekno Autosport and the Australian Rally Championship have both signed deals with brands that previously sponsored them.Read more
