Ballet and shopping centre in pas de deux Thursday, 09 Apr 2015 Sydney's Queen Victoria Building shopping complex will partner with The Australian Ballet for the company's 2015 season, with the agreement to include a number of activations throughout the QVB. Read more
iiNet branches into content creation to leverage Hawks deal Wednesday, 08 Apr 2015 Internet service provider iiNet has joined with agencies ApolloNation and Huckleberry to create a web series as part of its Hawthorn Hawks sponsorship activation. Read more
Bakers Delight surpasses $15m landmark in charity partnership Wednesday, 08 Apr 2015 Baking franchise Bakers Delight has passed $15 million in cash and in-kind support to its charity partner, Breast Cancer Network Australia, including $1.1m through its Pink Finger Bun drive last year. Read more
AIA to sponsor Tottenham tour as broadcasters seek football content Wednesday, 08 Apr 2015 Next month's game between Sydney FC and English Premier League side Tottenham Hotspur will be broadcast live on the free-to-air Seven Network, while insurance giant AIA will take the naming rights to the game. Read more
Suncorp extends STC backing after runaway success Tuesday, 07 Apr 2015 Suncorp will return as the presenting partner of the Sydney Theatre Company's 'Suncorp Twenties' as the low-cost ticketing initiative approaches 10,000 tickets sold. Read more
AFL opening round ushers in raft of sponsorships Tuesday, 07 Apr 2015 Six new and renewed partnerships were announced with the launch of the 2015 AFL competition last weekend, while the AFL has confirmed new partners for its iconic Goal and Mark of the Year competitions. Read more
Mercedes continues fashion focus Tuesday, 07 Apr 2015 Luxury auto brand Mercedes-Benz will reprise its role as naming rights partner to Fashion Festival Brisbane for the tenth straight year. Read more
Integrated LED signage, larger sponsor servicing team to underpin AFL strategy Thursday, 02 Apr 2015 The AFL plans to capitalise on its record financial performance by improving its sponsorship servicing and encouraging partners to leverage more heavily as part of the code's 'Year of the Fan'. It has also reached a new signage-sharing deal with clubs. Read more
Swans launch Airbnb partnership with SCG sleepover Thursday, 02 Apr 2015 Sydney Swans fans will be able to spend the night at the SCG as part of an activation to launch Airbnb's sponsorship of the team. Read more
New Storm loyalty program to enhance sponsor connection Thursday, 02 Apr 2015 The Melbourne Storm has unveiled Australian sport's first fully-integrated loyalty program, which will reward fans for interacting with the club and open up potential new sponsorship engagement programs. Read more
