In one of the first instances of complete sponsor integration across rights holder and broadcasting platforms, the West Australian Football Commission and 7 Network will share partnership rosters for the 2015 WA Football League season.Read more
A-League outfit Melbourne City has become the beneficiary of another global sponsorship deal brokered by its parent club, English Premier League champion Manchester City.Read more
A Parramatta Eels commitment to play NRL fixtures in the NT has been crucial in securing an extended partnership with waste disposal group Transpacific Services until 2017.Read more
Commonwealth Bank chief marketing officer Vittoria Shortt has served notice that all aspects of the company's marketing mix, including sponsorship, will come under increased scrutiny in terms of the results they deliver to the business.Read more
The ACT Brumbies rugby franchise has upgraded a sponsor to the team's Super Rugby side following a successful partnership with the ACT's national pathways team.Read more
Wine wholesaler and distributor Single Vineyard Sellers has replaced Yalumba's Samuel Smith and Co as the official wine sponsor of the Gold Coast Titans.Read more
The V8 Supercars has restructured its senior commercial team, with ex-Volvo Australia boss Matt Braid to take over as commercial director.Read more
Australian tennis player Nick Kyrgios will combine with global sports management company IMG to capitalise on his increasing profile.Read more
> Telstra, Matilda Bay join inaugural Summersalt festival
> Port Adelaide signs new partner
> Streaming service Rdio to partner with indie music association
> Kukri to outfit Australian University SportsRead more
Wagering brand Sportingbet's sponsorship properties will be among the first assets to be rebranded by William Hill as the British bookmaking giant consolidates its trio of Australian brands.Read more
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