ROI on the agenda at the Sponsorship News half-day conference Wednesday, 01 Apr 2015 Some of Australia's leading rights-holders, agencies and brands will gather in Melbourne this May to reveal how to measure and improve your sponsorship ROI at the Sponsorship News half-day conference. Read more
BMW expands experiential strategy with ARU partnership Wednesday, 01 Apr 2015 BMW has been unveiled as the new vehicle partner of the Australian Rugby Union and the Wallabies national team and is in the early stages of planning a major leveraging campaign to capitalise on the deal. Read more
Demons, Carlton secure new match-ball sponsors Wednesday, 01 Apr 2015 AFL club Melbourne has found a replacement for departed match-ball sponsor Hertz, while Carlton has confirmed book-maker William Hill will feature on its match-ball. Read more
Europcar to partner with Live Nation Wednesday, 01 Apr 2015 Live Nation Australasia has signed Europcar as its exclusive vehicle rental partner in a deal that will promote the rental brand's customer value and loyalty programs. Read more
New sponsor for charity fixture as AFL signs two deals Tuesday, 31 Mar 2015 Red Energy has joined Breast Cancer Network Australia and the AFL as the official sponsor of a new fixture that will raise funds for the cancer non-profit, while the AFL has signed a pair of deals. Read more
Coates Hire deal breaks long-term drought for Sharks Tuesday, 31 Mar 2015 NRL club Cronulla has signed a long-term deal with Coates Hire, which will feature on the lower back of the club's jersey for the next three seasons. Read more
The Wiggles secure major partner Tuesday, 31 Mar 2015 Children's car-seat maker InfaSecure has signed a partnership with The Wiggles and its products and brand message will be integrated into the group's content. Read more
Netball Australia offers sponsors unique broadcast and digital integration Monday, 30 Mar 2015 Netball Australia will handle both advertising sales and production across as part of its new broadcast agreement, giving sponsors such as ANZ and Telstra unprecedented integration across a number of platforms, according to head of commercial Matt Roberts. Read more
Digital assets maintain Swans growth Monday, 30 Mar 2015 The Sydney Swans AFL club has added another two new sponsors after creating a range of new digital and match-day assets. Read more
QAGOMA appoints new commercial chief Monday, 30 Mar 2015 The Queensland Art Gallery | Gallery of Modern Art has appointed a new head of commercial development to serve on its executive. Read more
