Telstra commits to massive Eagles deal Friday, 27 Mar 2015 Telstra has signed a long-term, wide-ranging alliance with the West Coast Eagles. Read more
Four'N Twenty expands AFL footprint Friday, 27 Mar 2015 Four'N Twenty Pies has joined Port Adelaide as shorts sponsor in a deal that also includes distribution rights at the club's SANFL home games. Read more
NRMA extends Royal Easter Show association Friday, 27 Mar 2015 A trio of brands, including the National Roads and Motorists Association, have renewed partnerships with Sydney's Royal Easter Show. Read more
Port doubles sponsorship and aims for more growth Thursday, 26 Mar 2015 Port Adelaide is forecasting a profit this season after doubling its commercial revenue in 2014 and signing some new deals - the latest with insurance and members' services group, RAA. Read more
Controversial WAFC commercial head departs; EA Sports joins Hublot as sponsor of local Pele Tour; and more Thursday, 26 Mar 2015 > WAFC COO resigns, moves to sponsor > EA Sports to back Pele Tour > Fiat-Chrysler leaves Alfa Romeo out of Dragons renewal > Treasury Wine Estates expands AFL deal to include Wolf Blass > Yamaha partners with Australian Superbike Championship Read more
New sponsor staves off Hawks bankruptcy Thursday, 26 Mar 2015 The Wollongong Hawks NBL franchise has taken a step towards financial viability, signing rail engineering services firm Multi Civil and Rail as its new principal partner. Read more
Land Rover goes grassroots to leverage Brumbies deal Wednesday, 25 Mar 2015 Land Rover Australia has secured the naming rights to a new grassroots rugby union competition in the ACT and Southern NSW as part of its ACT Brumbies partnership activations. Read more
AFL sponsorship boom lifts commercial revenue to $165 million Wednesday, 25 Mar 2015 The AFL has logged a $3 million increase in commercial revenue, boosting its takings from sponsorship, events and membership to a record $164.8 million. Read more
Accor extends with Swimming Australia Wednesday, 25 Mar 2015 Swimming Australia has continued its recent rush of commercial agreements, renewing its agreement with key sponsor Accor. Read more
Qatar Airways joins forces with Melbourne Theatre Tuesday, 24 Mar 2015 Melbourne Theatre Company has secured Qatar Airways as a new major partner, with the airline to target premium and VIP theatre-goers. Read more
