Chemist Warehouse continues AFL sponsor spree Tuesday, 24 Mar 2015 Chemist Warehouse has signed its second partnership with an AFL side in as many weeks, this time with the North Melbourne Kangaroos. Read more
AOC signs major partnership with Slater and Gordon Tuesday, 24 Mar 2015 The Australian Olympic Committee has inched closer to its $40 million sponsorship revenue target for the 2016 Olympics, signing a new major partner and advancing negotiations with several other brands. Read more
Telstra makes big football play with four A-League deals Monday, 23 Mar 2015 Telstra has signed new partnerships with four A-League clubs, giving the telecommunications brand direct access to almost half of the competition's membership base. Read more
United continues sponsorship expansion Monday, 23 Mar 2015 Petrol retailer and convenience store brand United Petroleum has signed its second partnership with an AFL club in as many months, this time with the Gold Coast Suns. Read more
Acquire appoints agency and moves into created content Monday, 23 Mar 2015 Sponsorship and brand agency Ensemble has won the sponsorship strategy and content creation account for online education group Acquire Learning. Read more
New sponsor forces NSWRU to abandon Magners agreement Friday, 20 Mar 2015 NSW Rugby Union has been forced to drop Bacardi Lion brand Magners as the naming rights partner of its premier competition after its commercial agency signed a more lucrative sponsorship deal on the back of its new free-to-air broadcast agreement. Read more
Chemist Warehouse converts advertising into Swans partnership Friday, 20 Mar 2015 Chemist Warehouse has become the latest national brand to join the Sydney Swans in the lead up to the 2015 AFL season. Read more
Crumpler joins Australian Olympic Team Friday, 20 Mar 2015 The Australian Olympic Committee has signed luggage brand Crumpler as a supply partner for the 2016 Olympic Team. Read more
Save the Date: ROI on the agenda at the Sponsorship News half-day conference Friday, 20 Mar 2015 Some of Australia's leading rights-holders, agencies and brands will gather in Melbourne this May to reveal how to measure and improve your sponsorship return on investment at the Sponsorship News half-day conference. Read more
Seek joins St Kilda revival in rare sponsorship Thursday, 19 Mar 2015 AFL club St Kilda has continued its recent off-field resurgence, signing a new partnership with job website Seek. Read more
