Intel back on board as Vivid announces sponsor line-up Thursday, 19 Mar 2015 Vivid Sydney, the largest cultural festival in the Southern Hemisphere, has renewed arrangements with a number of key backers and added two new sponsors. Read more
Leveraging and long-term deals underpin Clipsal 500 growth Thursday, 19 Mar 2015 A focus on activations and increasing the value of sponsorship assets helped last month's Clipsal 500 V8 Supercars to post its highest ever sponsorship revenue. Read more
"Iconic" events strategy takes shape for Woolworths after Gift deal Wednesday, 18 Mar 2015 Woolworths has beefed-up its push into sponsorship through a naming rights deal with the Stawell Gift, which will also return to free-to-air TV through a new broadcast arrangement with the Seven Network. Read more
Accept contentious partnerships for art's sake: QTC director Wednesday, 18 Mar 2015 The arts sector's increasing reliance on private investment from controversial brands has led to conflict between artists and big business, but divisive sponsorship deals can also provide opportunities for artists, according to the artistic director of the Queensland Theatre Company, Wesley Enoch. Read more
Magners shifts sole focus to community rugby Wednesday, 18 Mar 2015 Cider brand Magners has not renewed its partnership with the Waratahs, instead consolidating its sponsorship in the grassroots Shute Shield rugby competition. Read more
Hostplus continues sponsorship expansion Tuesday, 17 Mar 2015 Hostplus has expanded its sponsorship stable, upgrading its deal with AFL side Richmond, after last week signing on with the South Sydney Rabbitohs. Read more
Mazda dips toe into water with surfing partnership Tuesday, 17 Mar 2015 Mazda will put its BT-50 utility and CX-5 SUV models on display at surfing competitions around NSW as part of a new partnership with Surfing NSW. Read more
Netball SA signs new principal partner for state-wide comp Tuesday, 17 Mar 2015 Netball South Australia has secured a new naming rights partner for its marquee state-wide event. Read more
Tennis fans plugged in to sponsors and digital: Octagon Monday, 16 Mar 2015 Australian tennis fans are more likely to trust and buy a sponsor's product and are increasingly sharing tennis social media content in real-time, according to research from sports and entertainment agency Octagon. Read more
Newcastle signs two new deals as energy sector heats up Monday, 16 Mar 2015 Red Energy has become the latest electricity retailer to expand its sponsorship presence through a deal with the Newcastle Knights. Read more
