NRL champion South Sydney generated strong media and online metrics growth in 2014, with Repucom figures showing the club's jersey delivered media equivalency worth $16 million, the highest across all major codes.Read more
The Newcastle Knights and Brisbane Broncos NRL sides have both extended their shorts sponsors for the 2015 season.Read more
Jaguar has become the latest car brand to enter the cycling fray, inking a deal as principal partner of Drapac Professional Cycling.Read more
Rolex will return as the naming rights sponsor of the Formula 1 Australian Grand Prix for a third straight year.Read more
Dick Smith Electronics is happy with the impact its big sponsorships have had on the brand's public perception and will look at further partnership deals, according to director of marketing Neil Merola.Read more
Sports nutrition brand Etixx has signed new deals with A-League side Perth Glory and netball side the NSW Swifts and will roll out a raft of further sponsorships to support its Australian launch.Read more
The Adelaide Strikers Big Bash League cricket side has finalised its sponsorship roster, signing four new partners on the eve of the tournament.Read more
RaboDirect Australia has signed its first Sydney-based sponsorship through a deal with the Sydney International tennis tournament.Read more
CGU Insurance has signed a new partnership with Super Rugby champions the NSW Waratahs to support its corporate re-brand.Read more
The Australian Grand Prix Corporation has signed a new wine partner for both the 2015 Moto and Formula 1 Grand Prixes.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.