The Melbourne Stars Big Bash League side has posted further strong growth in sponsorship and is on track to surpass last season's membership tally prior to the launch of this summer's BBL04.Read more
Telstra and Ford will head up the list of Sydney's New Year's Eve sponsors through a range of digital and social activations.Read more
Internet service provider iiNet will provide broadband connectivity at the finish line of each Tour Down Under stage as part of its new sponsorship of Australia's most prestigious cycling race.Read more
> Durex extends Mardi Gras partnership
> Perth Fashion Festival lures Samsung for summer series
> New sponsors for Saints, Bombers
> Athlete's Foot to sponsor new Netball NSW program
> AFL Umpires confirm BLK allianceRead more
At least six NRL and AFL clubs have lost betting sponsors in the last year as British-owned operators continue to shift marketing spend away from sponsorship into above the line promotions.Read more
A more relaxed criteria for manufacturers and a new brand identity will help attract new sponsors, and fans to the sport, according to V8 Supercars CEO James Warburton.Read more
St George Illawarra has shored up its sponsorship roster, with three of its largest sponsors all extending their deals.Read more
WNBL team the Townsville Fire has filled its final apparel position with a new deal, despite the ABC's decision to cut its broadcast of the tournament.Read more
Manly has appointed Paul Grzanka, the Australian commercial chief of football tournament the Asian Cup, to the newly-created role of general manager, marketing and consumer.Read more
Tropfest, the world's biggest short film festival, has signed beer, wine and cider partners as part of its expanded activations precinct.Read more
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