Cats beef up sponsorship and marketing team and add first CCO Thursday, 05 Mar 2015 Geelong has become the latest AFL club to beef up its sponsorship and marketing team, poaching Collingwood's head of commercial operations and promoting two members of its existing commercial team to the club's executive board. Read more
Samsung revives 'Live at the Chapel' for brand play Thursday, 05 Mar 2015 Samsung and branded content agencies Frukt Australia and Authentic Entertainment will revive the popular live music series Live at the Chapel as part of the launch for Samsung's digital radio service, Milk Music. Read more
Souths continue to tweak sponsor roster; Cowboys extend Tropic Thursday, 05 Mar 2015 Crush Fine Wines has signed on as a sponsor of the South Sydney Rabbitohs in a partnership that will focus on promoting its range to corporate hospitality clients, while a key sponsor has extended with the North Queensland Cowboys. Read more
Bulldogs lure two new brands after topping NRL broadcast charts Wednesday, 04 Mar 2015 Two brands have joined the Canterbury-Bankstown Bulldogs in their first forays into sponsorship after the club recorded the highest free-to-air viewership of any NRL club last season. Read more
BMW makes fresh sponsorship play with Caulfield Cup deal Wednesday, 04 Mar 2015 The Melbourne Racing Club and BMW have rekindled their long-term naming rights partnership for the Caulfield Cup Carnival, but last year's naming rights sponsor CUB will remain a key sponsor. Read more
Mi9 strikes Fashion Festival content deal for site launch Wednesday, 04 Mar 2015 Nine Entertainment's digital arm, Mi9, will use a new content and streaming partnership with IMG's Fashion Week Australia as the launching pad for a new women-targeted website. Read more
Hawks threatened after sponsor pulls out Tuesday, 03 Mar 2015 The Wollongong Hawks NBL side has entered voluntary administration after major partner Wollongong Coal pulled out of its five-year contract due to financial difficulties. Read more
Titans enlist Ronald McDonald House to fill jersey gap Tuesday, 03 Mar 2015 The embattled Gold Coast Titans NRL side will gift its front of jersey position to Ronald McDonald House until a principal partner is signed. Read more
Focus shifts to grassroots after Rinehart backs Swimming Australia Tuesday, 03 Mar 2015 Swimming Australia will turn its focus to commercialising the sport's big participation base after stitching up an expanded sponsorship deal with Gina Rinehart's Hancock Prospecting. Read more
Digital platforms next growth engine for NRL Monday, 02 Mar 2015 The NRL's sponsorship revenue rose 5% to $27m in 2014 but the League has targeted revenue from new digital platforms as a growth engine for the near future. Read more
