Bourbon and beer brands join Supercars Monday, 02 Mar 2015 Coopers Brewery has signed a long-term extension as the official beer of the V8 Supercars, while a prominent spirits brand has replaced Jim Beam on the Championship's sponsor roster. Read more
ANZAC art installation gains partner Monday, 02 Mar 2015 Defence Housing Australia will be the major sponsor of art installation Nomanslanding, a centrepiece of Darling Harbour's 'Centenary of ANZAC' celebrations. Read more
Auto and luxury brands fuel Grand Prix revenue Friday, 27 Feb 2015 The 2015 Formula 1 Australian Grand Prix has signed 13 new sponsors, including seven in the automotive category, after the Australian Grand Prix Corporation shifted its strategy to include a motor show-like precinct. Read more
Another deal for Carlton as Acquire expands footprint Friday, 27 Feb 2015 Acquire Learning has renewed its partnership with AFL side Carlton and committed to an increased leveraging and activations campaign. Read more
RaboDirect re-commits to Rebels activation; double-deal for FFV; and more Friday, 27 Feb 2015 > Yalumba on-board with Perth's noodle markets > Netball, rugby organisations sign with youth-oriented charities > Football Victoria gets double-boost > Rabo re-commits to Rebels activation > Armor All continues motorsport expansion Read more
NRL to assist Titans in hunt for sponsors in wake of drugs scandal Thursday, 26 Feb 2015 The Gold Coast Titans will not conduct a "fire sale" on its vacant sponsorship assets, according to Titans CEO Graham Annesley, and the NRL's commercial team will assist the club in the hunt for new sponsors. Read more
Tigers boosted by double-renewal Thursday, 26 Feb 2015 The Richmond Tigers AFL team has secured partnership extensions with a pair of sponsors. Read more
Surfing Australia furthers digital integration for sponsors Thursday, 26 Feb 2015 Milwaukee Tools will take its digital content strategy with Surfing Australia into a second year as the sport's online footprint continues to grow. Read more
Telstra renews connection with Australian Ballet Wednesday, 25 Feb 2015 Telstra will increase leveraging of its 30-year partnership with the Australian Ballet after it extended the relationship this week. Read more
New labour-hire partner for Cats after Skilled departs Wednesday, 25 Feb 2015 Direct Recruitment has signed a new partnership with the Geelong Cats, replacing long-term club sponsor Skilled Group in the labour hire category. Read more
