Coffex replaces Toby's Estate in Carrera Cup coffee reshuffle Wednesday, 25 Feb 2015 Coffex Coffee Roasters has taken up sponsorship of the Porsche Carrera Cup racing series, further expanding its motorsports footprint. Read more
Global brands look to Australia following Asian Cup triumph Tuesday, 24 Feb 2015 The success of the recent Asian Cup football tournament has created unprecedented interest in Australian sport from Asia, with "more brands than ever before" considering local sponsorship, according to the tournament's CEO Michael Brown. Read more
Carlton partners with Chinese tech brand Tuesday, 24 Feb 2015 Chinese mobile phone and telecommunications brand ZTE has signed its first major sporting partnership in Australia and will appoint an activations agency ahead of a wider entry into the local market. Read more
Myer launches new community sponsorship framework Tuesday, 24 Feb 2015 Myer, Australia's largest department store group, has launched a new community partnerships scheme and called for expressions of interest from non-profit organisations seeking funding, with a focus on women and children. Read more
Kyocera locks in Sea Eagles deal Monday, 23 Feb 2015 Document solutions company Kyocera has renewed its partnership with the Manly Sea Eagles and is set to move up to a jersey sponsorship from 2016 onwards. Read more
Roar secures Asian Champions League partner Monday, 23 Feb 2015 Griffith University has joined the Brisbane Roar as front of jersey sponsor for its upcoming Asian Champions League campaign. Read more
Netball sponsors get boost from new broadcast deal Monday, 23 Feb 2015 Network Ten and Fox Sports have announced a new broadcast partnership with Netball Australia that will show every national team and ANZ Championship game live across both free-to-air and subscription TV. Read more
Shell and Pirtek join Penske's rotating sponsor roster Friday, 20 Feb 2015 Long-time Penske and Dick Johnson Racing sponsors Pirtek and Shell have returned to the V8 Supercars team as part of the sponsor livery on Marcos Ambrose's 2015 vehicle. Read more
Another new partner joins Swans Friday, 20 Feb 2015 The Sydney Swans have added another sponsor to its rapidly-expanding sponsorship roster. Read more
$20m in sponsorships safe despite hospitality rort Friday, 20 Feb 2015 Healthway, the WA Government agency that spends $20 million a year on sponsorships, has been savaged for "excessive" and inconsistent use of sponsorship benefits in an investigation by a public sector watchdog. Read more
