More Visy downsizing as Pepper steps up at Wanderers Thursday, 19 Feb 2015 Financial services group Pepper has expanded its partnership with the Western Sydney Wanderers into Asia, after packaging giant Visy retreated from its second marquee sponsorship in a week. Read more
Coopers maintains festival focus with triple renewal Thursday, 19 Feb 2015 Coopers Brewery, Australia's largest privately-owned beer manufacturer, has extended partnerships with a trio of Adelaide festivals. Read more
Telstra to chart Hayne's NFL journey Thursday, 19 Feb 2015 Telstra will feature ex-NRL star Jarryd Hayne in an exclusive content series after signing the Dally M medal winner as a brand ambassador. Read more
Raft of blue-chip partners join Mardi Gras Wednesday, 18 Feb 2015 Sponsorship agency Mixitup has signed five new partners for Sydney's Gay and Lesbian Mardi Gras, among them Unilever brand Ben and Jerry's and Qantas. Read more
Knights, Cowboys boosted by partner upgrades Wednesday, 18 Feb 2015 The Newcastle Knights and North Queensland Cowboys have both upgraded lower-level sponsors to key inventory positions ahead of the 2015 NRL season. Read more
TAG Heuer and Carrera Cup expand alliance Wednesday, 18 Feb 2015 Swiss luxury watchmaker TAG Heuer has extended its long-term partnership with the Porsche Carrera Cup Australian sports car championship. Read more
Asian Cup chief heads to sponsorship agency Tuesday, 17 Feb 2015 Michael Brown, the chief executive of Australia's recently concluded Asian Cup football tournament, has joined the board of sponsorship strategy and activation agency Bastion EBA. Read more
Visy pulls back from Carlton sponsorship Tuesday, 17 Feb 2015 Commercial cleaning group Ikon Services has taken naming rights to Carlton's training base and administrative centre, replacing former naming rights sponsor Visy group. Read more
Hobart signs membership partner for Big Bash Tuesday, 17 Feb 2015 Tasmania's motoring and member services organisation RACT has joined Big Bash franchise the Hobart Hurricanes as membership partner. Read more
Momentum Energy boss moves to rights-holders side as part of Carlton shake-up Monday, 16 Feb 2015 Carlton has appointed former Momentum Energy managing director Nigel Clark to the new role of chief commercial officer as part of a wider restructure of the club's commercial team. Read more
