Unique strategy delivers close to $1m for Force Monday, 16 Feb 2015 The Western Force has extended its alliance with grassroots sponsor Pindan and confirmed its individual front of jersey strategy has again been fully subscribed. Read more
Netball World Cup unveils sponsor structure Monday, 16 Feb 2015 Footwear brand Asics has joined Sydney's 2015 Netball World Cup as sponsor, with organisers announcing a single-tiered structure of seven major partners for the tournament. Read more
Coates Hire latest to expand Supercars deal Friday, 13 Feb 2015 Equipment hire group, Coates Hire, has extended its partnership with the V8 Supercars until the end of the 2017 season. Read more
Emirates taps cult figure Boon for World Cup activation Friday, 13 Feb 2015 Emirates and Bundaberg Rum are the latest Cricket World Cup sponsors to unveil activations ahead of the tournament's first games this weekend. Read more
Pies take Holden partnership into post-manufacturing age Friday, 13 Feb 2015 Holden has committed to a three-year partnership extension with Collingwood, taking its tenure with the club well beyond the closure of its Australian manufacturing operations. Read more
Casino backs Brumbies into next decade Thursday, 12 Feb 2015 The ACT Brumbies Super Rugby franchise has secured an eleventh-hour, six-year principal partnership deal with casino and resort operator Aquis. Read more
Panthers swap Sportingbet for Pepper Thursday, 12 Feb 2015 Penrith Stadium has signed a new naming rights partner in a deal worth close to $1 million over three years. Read more
ANZ to build on award-winning Mardi Gras campaign Thursday, 12 Feb 2015 ANZ Bank will leverage its principal sponsorship of Sydney's Gay and Lesbian Mardi Gras by broadening the successful 'GAYTM' activation it used last year. Read more
Surf League targets sponsorship growth through unique broadcast model Wednesday, 11 Feb 2015 The newly rebranded World Surf League has segmented its digital sponsorship strategy for the first time, allowing Australian sponsors to have geo-targeted advertising across the WSL's entire season. Read more
St George ramps up OpenAir activations Wednesday, 11 Feb 2015 St George Bank has rolled out its most ambitious leveraging campaign yet to activate the 14th year of its naming rights deal with the St George Open-Air Cinema. Read more
