New Balance backs Cahill and grassroots; sponsors for Chinese New Year festival; and more Wednesday, 11 Feb 2015 > Cahill's New Balance deal to extend to grassroots > Chinese New Year unveils sponsors > Jets sign short-term jersey partner > Kyocera ramps up environmental partnerships > Novated leasing group signs Whincup to ambassador deal Read more
Event-packed 2014 lifts NSW economy Tuesday, 10 Feb 2015 Sporting and cultural events added $22 billion to the NSW economy in visitor spending in 2014, an increase of more than $500 million on the previous year, the state's tourism body has revealed. Read more
Mariners forge new Asian partnership Tuesday, 10 Feb 2015 The Central Coast Mariners A-League side has signed a partnership with property developer Haisheng Corporation for its 2015 Asian Champions League campaign. Read more
V8s CEO credits sponsor windfall to broadcast deal Tuesday, 10 Feb 2015 V8 Supercars CEO James Warburton has credited the Supercars' new broadcast deal with Channel Ten and Fox Sports with helping renew a range of its sponsors and attract some new ones. Read more
Fairfax's Domain takes stadium naming rights Monday, 09 Feb 2015 Property website Domain has signed its second major sponsorship in as many weeks, taking naming rights to Perth's Subiaco Oval. Read more
Swans' travelling support lures Airbnb Monday, 09 Feb 2015 Airbnb has ramped up the use of sponsorship in its marketing mix through a new partnership with the Sydney Swans. Read more
Cowboys add shorts partner Monday, 09 Feb 2015 The North Queensland Cowboys NRL side is closer to completing its major sponsorship inventory, with a third new brand joining the club for 2015. Read more
Woolworths and McDonald’s join as AFL overhauls sponsorship Friday, 06 Feb 2015 McDonald's and Woolworths have taken over from their main rivals Hungry Jack's and Coles as official sponsors of the AFL in a major shake-up of the code's commercial partners. Read more
Australian brands recognised at world tech awards Friday, 06 Feb 2015 Cricket Australia and ANZ Stadium's technology activation with Telstra and Populous have been listed as finalists of the international Sports Technology Awards. Read more
Google in $1.2m charity partnership Friday, 06 Feb 2015 Google and children's charity, The Alannah and Madeline Foundation, have partnered to deliver a new online child protection program. Read more
