Supercars season begins with new sponsors galore Friday, 06 Feb 2015 The V8 Supercars and a raft of racing teams have unveiled new sponsors on the first day of testing for 2015, including a new competition sponsor and a naming rights partner for Erebus motorsport. Read more
Grand Prix appoints new agency and marketing chief Thursday, 05 Feb 2015 Advertising agency, Ensemble, has won the creative business of both the Australian Formula 1 and MotoGP events, and the Australian Grand Prix Corporation has also appointed a new general manager of marketing. Read more
Academy of Music gains Singapore Airlines partnership Thursday, 05 Feb 2015 Singapore Airlines has signed on as presenting partner of the opening and closing concerts of the Australian National Academy of Music's 2015 season. Read more
NRL's sponsorship duties to transfer to COO after dismissal shock Thursday, 05 Feb 2015 NRL chief operating officer, Suzanne Young, will take over the code's sponsorship operations, following the sudden dismissal of long-term head of commercial, Paul Kind. Read more
Mariners reform major partnership strategy, renew Masterfoods Wednesday, 04 Feb 2015 The Central Coast Mariners will become the second A-League side to take a "split" approach to its principal sponsor, after extending and restructuring its deal with Mars Food brand Masterfoods. Read more
CEO connection lands Crows' new partner Wednesday, 04 Feb 2015 The Adelaide Crows AFL club has signed Fairfax's real-estate media arm, The Domain Group, in a deal that includes media and shorts branding. Read more
MCG takes next step towards in-ground digital fan engagement Wednesday, 04 Feb 2015 The Melbourne Cricket Ground has partnered with IBM, Cisco and Cockram to deliver a new batch of technical upgrades as part of its 'connected stadium' strategy. Read more
Telstra expands cultural platform with National Gallery deal Tuesday, 03 Feb 2015 The National Gallery of Victoria has signed a wide-ranging partnership with Telstra designed to "transform" the way it uses technology. Read more
Rio Tinto furthers support of WA arts Tuesday, 03 Feb 2015 Rio Tinto has launched a low-cost ticketing promotion in partnership with the Black Swan theatre company as part of its wider community outreach sponsorship program in Western Australia. Read more
NSWRL secures Origin training camp partnership Tuesday, 03 Feb 2015 New South Wales Rugby League has extended an agreement with government partners Destination NSW and Coffs Harbour Council for two seasons. Read more
