Ogilvy, Ensemble create new KFC brand platform
KFC has become the second Cricket Australia partner to unveil a major through-the-line leveraging campaign for the 2014-15 summer with the creation of the 'Home Cricket Ground'.Read more
More latest news - page 1022
Sponsors, members and venue the focus for new Sea Eagles boss
Incoming Manly Sea Eagles CEO Joe Kelly will be looking to build the club's sponsorship revenue, lift its membership base and capitalise on its enhanced stadium precinct when he joins later this month.Read more
SuperSprint adds Goodlife and 2XU as national partners
National events management group SuperSprint has signed two brands as partners across its entire portfolio of events.Read more
Rexona and Institute of Sport create new property
Unilever brand Rexona has partnered with the Australian Institute of Sport to create an online fitness campaign.Read more
BLK to expand AFL presence with Crows, Giants and Suns
Fast-growing apparel brand BLK will today announce a partnership with the Adelaide Crows and is also set to sign the Gold Coast Suns and GWS Giants, becoming the largest apparel brand in the AFL.Read more
Rabbitohs upgrade Fujitsu, adopt new sponsorship structure
South Sydney has become the first NRL team to switch to a dual major partnership structure, with Fujitsu General and Crown Resorts to divide the club's jersey positions between them.Read more
Tropfest closes in on new sponsors and activation precinct
Tropfest's sponsorship sales agency, Intersection, will introduce new sponsor categories and develop a complete "activations precinct" as part of the event site.Read more
Movember corporate support on the rise; H&M to roll out partnership in Australia; and more
> Coles, Gilette, Mini among Movember sponsors
> H&M launches global charity partnership in Australia
> Qantas expands long-running Paralympic alliance
> Sydney FC signs youth team principal partnerRead more
Clipsal extends Adelaide V8s sponsorship
Clipsal has extended its naming rights partnership with the Adelaide leg of the V8 Supercars, which has unveiled a major above-the-line promotional campaign for the 2015 event.Read more
Cadel Evans tour attracts major partners
Momentum Energy, Subaru and Mapei have been unveiled as the first major backers of next year's inaugural Cadel Evans Great Ocean Road Race.Read more
