McGrath Foundation boosts commercial team and fundraising capacity Friday, 30 Jan 2015 The McGrath Foundation has expanded its marketing, fundraising and leveraging staff as it develops a series of major initiatives, including a push into charity gamification. Read more
Knights announce charity apparel deal, McDonald's re-signs Friday, 30 Jan 2015 The Newcastle Knights will not sell its upper-back of jersey position, instead ceding the position to the RiseForAlex fund, while McDonald's has also expanded its sponsorship of the NRL side. Read more
New deals for Tekno and Rally Championship Friday, 30 Jan 2015 V8 Supercars outfit Tekno Autosport and the Australian Rally Championship have both signed deals with brands that previously sponsored them. Read more
New Perth Stadium to appoint operator, foregoes naming rights Thursday, 29 Jan 2015 The West Australian Government is about to launch a tender for potential operators for its new $860 million stadium project, but insists that naming rights won't be on the table for the venue. Read more
Asian Cup pair set for Sea (Eagles) change Thursday, 29 Jan 2015 NRL powerhouse Manly has restructured its commercial team, with Luke Byrne, marketing chief at football tournament the Asian Cup, joining the club, and current Manly commercial director Greg Butterworth to depart. Read more
Spotify secures landmark partnership with ACO Thursday, 29 Jan 2015 Spotify has become the first internet radio platform to partner with a local classical music organisation, in a deal with the Australian Chamber Orchestra. Read more
CMC Markets happy with Tahs sponsorship Wednesday, 28 Jan 2015 Financial services brand CMC Markets has expanded its partnership with the NSW Waratahs and the company's Asia Pacific head says the results generated by the sponsorship have encouraged it to consider other deals. Read more
Entertainment agency to sharpen local brand partnerships Wednesday, 28 Jan 2015 Global marketing agency FRUKT will launch a Sydney office to capitalise on growing demand from brands for non-traditional sponsorships in the cultural and music sectors. Read more
Monster and McDonald's enter motorsports sponsorships Wednesday, 28 Jan 2015 Monster Energy will return to the V8 Supercars as a sponsor of the Holden Racing Team, two years after being ousted by rival energy drinks brand Red Bull. Read more
WAFC pioneers broadcast-sponsorship combo Tuesday, 27 Jan 2015 In one of the first instances of complete sponsor integration across rights holder and broadcasting platforms, the West Australian Football Commission and 7 Network will share partnership rosters for the 2015 WA Football League season. Read more
