Mazda, Coco Joy latest to join BBL
Big Bash League franchises continue to gain sponsors, with the Sydney Thunder and the Melbourne Renegades both signing new major sponsors.Read more
More latest news - page 1023
Sportscraft retains Olympic uniform partnership
Australian lifestyle brand Sportscraft has extended its long-running partnership with the Australian Olympic Committee until the 2016 Rio Olympics.Read more
Arts sector sponsorship taking on trend-setting role: TEDxSydney
TEDxSydney has experienced a "quantum shift" in sponsor revenue as brands increasingly look to trend-setting events to position themselves as innovative market-leaders, says the event's director of partnerships.Read more
SuperSprint secures blue-chip sponsors for triathlon
The 2015 Australian Corporate Triathlon series has signed AustralianSuper as its naming rights partner, with Woolworths and Bupa also joining the event.Read more
EY to use cricket to engage community
Ernst & Young has entered into a rare sports sponsorship, as presenting partner of the WA Festival of Cricket.Read more
BetEasy's Masters deal "the first of many"
BetEasy has signed on as naming rights partner for the Australian Masters Golf tournament and CEO Matt Tripp says sponsorship will play a major role in growing the online bookmaker's market share.Read more
Ladbrokes targets sponsorship to boost Australian growth
British betting house Ladbrokes has signed its first major sporting partnership since entering the Australian market, with A-League side Brisbane Roar.Read more
Miss Muddy partners with Michelle Bridges
Women's obstacle event Miss Muddy has signed a national partnership with Michelle Bridges 12 Week Body Transformation and appointed sponsorship consultant James Cregeen to further commercialise the event.Read more
Tennis Australia creates bespoke asset for Emirates
Tennis Australia has sold the naming rights of its five main summer events to a single sponsor for the first time, with Emirates taking the massive asset.Read more
Blue chip partners sign up for food and wine fest
Diageo, McWilliam's Wines and Vespa have signed on as partners of Sydney's inaugural Vino Paradiso Festival.Read more
