Swifts capitalise on membership drive Thursday, 15 Jan 2015 Netball NSW and its ANZ Championship team, the Swifts, have extended their deal with accommodation partner, the Sydney Boulevard Hotel. Read more
AGL extends with Tigers after promising trial Thursday, 15 Jan 2015 Energy company AGL has renewed its partnership with AFL side Richmond for a further two years following strong results in the first season of the sponsorship. Read more
Airbnb to activate Mardi Gras partnership with logo change Thursday, 15 Jan 2015 Sydney's Gay and Lesbian Mardi Gras has signed a new partnership with accommodation website Airbnb. Read more
Connected TV to amplify impact for sponsors: Cricket Australia Wednesday, 14 Jan 2015 Cricket Australia's pioneering partnership with Apple TV will be crucial in monetising the sport, and other codes are likely to follow the move, according to CA marketing and media chief, Ben Amarfio. Read more
Woolies to join forces with Tennis Australia Wednesday, 14 Jan 2015 Woolworths and Tennis Australia will partner on a wide-ranging deal including precinct activations and the association's ballkids program. Read more
Netball Australia capitalises on World Cup with new deal Wednesday, 14 Jan 2015 Netball Australia has switched apparel suppliers ahead of its first home World Cup in 25 years. Read more
Panthers membership base lures Oliver Brown Tuesday, 13 Jan 2015 The Penrith Panthers NRL side has replaced a long-standing sponsor in the membership partner slot. Read more
Taronga concert series lands new sponsor Tuesday, 13 Jan 2015 Pandora, the internet radio streaming service, has signed on as presenting partner for the 2015 Twilight at Taronga concert series. Read more
Cycling Australia strikes new broadcast agreement; deals for Ironman and Tennis Australia; and more Tuesday, 13 Jan 2015 > Swans renew third major partner > Channel Nine and Fox Sports take domestic cycling rights > Nutrition partnerships for major rights holders > Western Force continues off-season sponsorship drive Read more
Rabbitohs blitz media value and online metrics Friday, 19 Dec 2014 NRL champion South Sydney generated strong media and online metrics growth in 2014, with Repucom figures showing the club's jersey delivered media equivalency worth $16 million, the highest across all major codes. Read more
