Telstra is set to roll out a new in-ground platform to boost fan engagement, content creation and sponsorship leveraging at the country's largest stadiums, according to the telco's sports sponsorships chief.Read more
The Rocks and Darling Harbour are set to become hubs for brand-created events, with the Sydney Harbour Foreshore Authority partnering with Nova Entertainment to create a new festival property.Read more
> Training partnership for NSWRL
> WOMAdelaide retains event sponsors
> Creative Partnerships releases results of funding program
> New alliances for NBL franchisesRead more
ME Bank will pull out of its major deal with the Richmond Tigers at the end of 2015 following a review of its sponsorship assets by new chief marketing officer Rebecca James.Read more
McDonald's has signed a new partnership with the Western Sydney Wanderers and launched a Wanderers-branded meal deal in close to 100 of its restaurants in the club's heartland.Read more
The West Australian Football Commission's partnership with suicide prevention initiative One Life, has received an award at the WA Mental Health Commission's annual awards night.Read more
Harvey Norman will continue to strengthen its major sponsorship platforms of rugby league and soccer, with chief operating officer John Slack-Smith saying that between them, the two sports offer the best mix of brand awareness and grassroots activation.Read more
OAK has renewed its principal partnership with NRL finalists the Penrith Panthers for a further two seasons.Read more
Johnnie Walker will use its Melbourne Cup sponsorship to promote its full range of labels, as leveraging plans for the racing season hit the home straight.Read more
Medibank's sponsorship and content marketing teams have embarked on a wide-ranging content creation strategy in order to activate its deals with the Melbourne Marathon and Tennis Australia.Read more
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