Broncos and Knights renew shorts partners Friday, 19 Dec 2014 The Newcastle Knights and Brisbane Broncos NRL sides have both extended their shorts sponsors for the 2015 season. Read more
Jaguar partners with Drapac cycling team Friday, 19 Dec 2014 Jaguar has become the latest car brand to enter the cycling fray, inking a deal as principal partner of Drapac Professional Cycling. Read more
Rolex renews Formula 1 title rights Friday, 19 Dec 2014 Rolex will return as the naming rights sponsor of the Formula 1 Australian Grand Prix for a third straight year. Read more
Dick Smith keen for more "innovative" sponsorships Thursday, 18 Dec 2014 Dick Smith Electronics is happy with the impact its big sponsorships have had on the brand's public perception and will look at further partnership deals, according to director of marketing Neil Merola. Read more
Etixx to launch major sponsorship campaign Thursday, 18 Dec 2014 Sports nutrition brand Etixx has signed new deals with A-League side Perth Glory and netball side the NSW Swifts and will roll out a raft of further sponsorships to support its Australian launch. Read more
Quadruple signing boosts Strikers Thursday, 18 Dec 2014 The Adelaide Strikers Big Bash League cricket side has finalised its sponsorship roster, signing four new partners on the eve of the tournament. Read more
Tennis deal marks new direction for RaboDirect Wednesday, 17 Dec 2014 RaboDirect Australia has signed its first Sydney-based sponsorship through a deal with the Sydney International tennis tournament. Read more
Tahs add another blue-chip brand Wednesday, 17 Dec 2014 CGU Insurance has signed a new partnership with Super Rugby champions the NSW Waratahs to support its corporate re-brand. Read more
Grand Prix Corp to partner with wine supplier Wednesday, 17 Dec 2014 The Australian Grand Prix Corporation has signed a new wine partner for both the 2015 Moto and Formula 1 Grand Prixes. Read more
Deals for Perth, Thunder and Hobart as sides gear up for Big Bash Tuesday, 16 Dec 2014 All eight teams Big Bash League teams have assembled a full suite of sponsors for this summer's T20 tournament following last-minute deals for a trio of sides. Read more
