Harvey Norman will continue to strengthen its major sponsorship platforms of rugby league and soccer, with chief operating officer John Slack-Smith saying that between them, the two sports offer the best mix of brand awareness and grassroots activation.Read more
OAK has renewed its principal partnership with NRL finalists the Penrith Panthers for a further two seasons.Read more
Johnnie Walker will use its Melbourne Cup sponsorship to promote its full range of labels, as leveraging plans for the racing season hit the home straight.Read more
Medibank's sponsorship and content marketing teams have embarked on a wide-ranging content creation strategy in order to activate its deals with the Melbourne Marathon and Tennis Australia.Read more
Football Federation Australia has appointed sports and entertainment agency Gemba to comprehensively profile the code's fanbase, while Futures Sport will also work with the FFA on a range of matters.Read more
The International Sports Promotion Society has extended its naming rights deal with the Perth International for a third year.Read more
Coopers Brewery has extended its naming rights deal with Adelaide's Hindmarsh Stadium until 2023 despite having four years left on its current deal.Read more
Black Swan State Theatre Company has chalked up over $1 million in corporate sponsorship for its 2015 season on the back of a renewed deal with principal partner Rio Tinto.Read more
The NRL's North Queensland Cowboys has signed its first sponsor for the manufacturer's mark slot on its jersey, as NRL clubs and apparel partners build momentum for the recently-minted property.Read more
> Newcastle Jets replace Aurizon with McDonald's
> Etihad signs long-term Hall of Fame renewal
> NZ A-League, NRL sides win blue-chip sponsors
> Trade period provides add-ons for AFL partnersRead more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.