Force signs Healthway, maintains front of jersey strategy Tuesday, 16 Dec 2014 The Western Force Super Rugby team has partnered with WA government agency Healthway after the conclusion of its Lion deal, and is also set to continue with last season's front of jersey sponsorship experiment. Read more
Collingwood confirms new ball sponsor Tuesday, 16 Dec 2014 AFL club the Collingwood Magpies has officially confirmed that United Petroleum has become a major sponsor. Read more
Telstra cements status as official FFA telco Monday, 15 Dec 2014 Telstra has further strengthened its partnership with Football Federation Australia and put itself in prime position to bid for digital broadcast rights when the current deal expires. Read more
Bundaberg joins Cricket World Cup in rare sports deal Monday, 15 Dec 2014 Bundaberg Rum has signed on as an official partner of the upcoming Cricket World Cup in a rare sports sponsorship for a Diageo brand. Read more
Swann Insurance expands motorbike sponsorship Monday, 15 Dec 2014 Swann Insurance has extended its support of motorbike events, becoming the principal partner of the Australian round of the Superbike World Championship. Read more
Sponsor shake-up for Sydney Festival Friday, 12 Dec 2014 The addition of Santos and Kirin as major partners has cushioned the loss of a number of sponsors for the Sydney Festival. Read more
NRL sides shuffle jersey sponsors for Nines Friday, 12 Dec 2014 Melbourne Storm principal partner Crown will cede its front of jersey branding to the Salvation Army for next year's Auckland Nines and a range of clubs will use the tournament to innovate with apparel branding and jersey design. Read more
Air conditioning giant backs women's cricket Friday, 12 Dec 2014 The South Australian Cricket Association has signed the first-ever naming rights partner for its women's side, the SA Scorpions. Read more
Vevo looks to sponsorship over advertiser-based model Thursday, 11 Dec 2014 Music-hosting website Vevo is looking to create a partnership model similar to sports sponsorship rather than the traditional media and advertiser relationship says global vice-president Nic Jones. Read more
Wildcats add yet another partner Thursday, 11 Dec 2014 Thrifty Car and Truck Rentals has joined leading NBL side the Perth Wildcats on a long-term deal. Read more
