Knights move past Tinkler era with new major sponsor Thursday, 11 Dec 2014 The Newcastle Knights NRL side has signed a new front of jersey sponsor to replace Nathan Tinkler's Hunter Ports and the club is set to unveil a range of new sponsorship initiatives ahead of the 2015 season. Read more
Sponsorship to spearhead Ricoh's B2B push Wednesday, 10 Dec 2014 Ricoh's new Waratahs partnership will drive the brand's major B2B and customer acquisition strategy and an agency appointment is likely to follow, according to its marketing manager. Read more
Westfield signs with Super Rugby side; Audi appoints sponsorship PR; and more Wednesday, 10 Dec 2014 > Brumbies partner with Westfield, but still without major sponsor > Edelman wins Audi sponsorship PR account > Public diplomacy program on board with AACTAs > Levi's takes ABL All-Star naming rights > Netball NSW signs training equipment partnership Read more
Winners secures Ironman partnership, national distribution Wednesday, 10 Dec 2014 Winners Sports Nutrition bars has signed a wide-ranging partnership with Ironman Asia Pacific and secured distribution channels through supermarket giants Coles and Woolworths. Read more
Ricoh the first brand to take up Tahs apparel slot Tuesday, 09 Dec 2014 The NSW Waratahs Super Rugby side has signed a new partnership with office technology multinational Ricoh. Read more
TAC pushes message through Australian Open Tennis activations Tuesday, 09 Dec 2014 Victoria's Transport Accident Commission has unveiled an extensive leveraging campaign to activate its new partnership of the Australian Open Tennis. Read more
Global debut of art installation to draw sponsors Tuesday, 09 Dec 2014 Sydney Harbour's Foreshore Authority will install a major artwork in Darling Harbour as part of the 2015 Centenary of Anzac and hopes it will rival 2013's Rubber Duck, which raked in an earned media audience of 45.5 million. Read more
AFL and GWS hit by Lifebroker departure Monday, 08 Dec 2014 Insurance brand Lifebroker will not renew its major partnerships with the AFL and the GWS Giants. Read more
Giant partnership for Tasmanian Institute of Sport Monday, 08 Dec 2014 The world's largest bike manufacturer has signed a partnership with the Tasmanian Institute of Sport Racing Team. Read more
Focus on activations for Big Bash sides after record sponsorship Monday, 08 Dec 2014 The Melbourne Stars Big Bash League side has posted further strong growth in sponsorship and is on track to surpass last season's membership tally prior to the launch of this summer's BBL04. Read more
