Sydney NYE partners to target experiential leveraging Friday, 05 Dec 2014 Telstra and Ford will head up the list of Sydney's New Year's Eve sponsors through a range of digital and social activations. Read more
iiNet connects Tour Down Under Friday, 05 Dec 2014 Internet service provider iiNet will provide broadband connectivity at the finish line of each Tour Down Under stage as part of its new sponsorship of Australia's most prestigious cycling race. Read more
Durex renews with Mardi Gras; Samsung signs fashion deal; AFL deals; and more Friday, 05 Dec 2014 > Durex extends Mardi Gras partnership > Perth Fashion Festival lures Samsung for summer series > New sponsors for Saints, Bombers > Athlete's Foot to sponsor new Netball NSW program > AFL Umpires confirm BLK alliance Read more
Foreign ownership trims betting sponsorship in major codes Thursday, 04 Dec 2014 At least six NRL and AFL clubs have lost betting sponsors in the last year as British-owned operators continue to shift marketing spend away from sponsorship into above the line promotions. Read more
Supercars rebrand to attract new sponsors, manufacturers Thursday, 04 Dec 2014 A more relaxed criteria for manufacturers and a new brand identity will help attract new sponsors, and fans to the sport, according to V8 Supercars CEO James Warburton. Read more
Dragons boosted by triple renewal Thursday, 04 Dec 2014 St George Illawarra has shored up its sponsorship roster, with three of its largest sponsors all extending their deals. Read more
Fire fills sponsor roster despite broadcast setback Wednesday, 03 Dec 2014 WNBL team the Townsville Fire has filled its final apparel position with a new deal, despite the ABC's decision to cut its broadcast of the tournament. Read more
Sea Eagles poach Asian Cup commercial boss Wednesday, 03 Dec 2014 Manly has appointed Paul Grzanka, the Australian commercial chief of football tournament the Asian Cup, to the newly-created role of general manager, marketing and consumer. Read more
Tropfest partners with Japanese brewing giant in pourage deal Wednesday, 03 Dec 2014 Tropfest, the world's biggest short film festival, has signed beer, wine and cider partners as part of its expanded activations precinct. Read more
AGL taps into sport business networks with new partnerships Tuesday, 02 Dec 2014 AGL has signed new partnerships with the Melbourne Victory A-League club and Basketball Victoria as it ramps up its business acquisition strategy. Read more
