The Sydney Theatre Company has rolled out a new mobile app in collaboration with major sponsor Lend Lease and outlined plans for greater involvement of STC assets in sponsorship leveraging campaigns.Read more
A raft of renewals for the Australian MotoGP, including naming rights partner Tissot, has boosted the event's commercial revenue by 10% over this time last year.Read more
Global technology company Siemens has signed its largest sponsorship in Australia, taking the naming rights to next month's Margaret River Gourmet Escape.Read more
Compression brand Supacore has become the latest brand to partner with A-League champion Brisbane Roar.Read more
Fairfax Events and ANZ have collaborated to produce a major new Sydney-based arts and cultural property, with the bank to leverage the deal as one of its flagship properties.Read more
Maserati has signed a two-year partnership with the Sydney Opera House, its third deal with a major arts organisation this year.Read more
A-League side the Newcastle Jets has lured plaintiff law firm Slater & Gordon to football sponsorship through a new community program.Read more
Alcohol categories that aren't protected by the AFL's partnership contracts such as rum, whisky and vodka are missing out on the country's most avid drinkers, according to research from Roy Morgan.Read more
Europcar has renewed its partnership with the Sydney Swans in the lead-up to the club's grand final appearance this weekend.Read more
Poultry and dairy supplier Turi Foods has signed a second football partnership following its renewal with Melbourne Victory earlier this year.Read more
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