New sponsorship structure paying dividends: Pirtek
A more diverse sponsorship strategy since leaving its principal partnership with the Parramatta Eels has driven increased returns for Pirtek, says CEO Steve Dutton.Read more
More latest news - page 1031
Renegades open up new assets, sign Cellarbrations
Independent liquor retailer Cellarbrations has signed a wide-ranging partnership with the Melbourne Renegades Big Bash League franchise.Read more
Brisbane ABL franchise secures principal partner
Australian Baseball League side the Brisbane Bandits has signed a long-term naming rights deal with a joint Australian-American resources firm.Read more
Clarke returns to ARU to take control of marketing
The Australian Rugby Union has re-shuffled its marketing and operations departments, with Melbourne Rebels CEO Rob Clarke appointed to a new role.Read more
Etihad targets digital partners with new appointment
Etihad Stadium has appointed former Mattel and Unilever marketing executive Daniel Pote to head up its commercial department and develop a sponsorship strategy for the venue's 'Connected Stadium' project.Read more
Wests upgrade Brydens partnership
Law firm Brydens has extended and upgraded its agreement with Wests Tigers, and will now be featured on the NRL club's jersey.Read more
Microsoft in $4 million partnership
World Vision Australia has secured its largest ever corporate partnership in a multi-million dollar contra deal with Microsoft.Read more
Revenue up across the board for sporting organisations
A record thirteen sporting organisations feature in market research firm IBISWorld's list of the wealthiest 500 private corporations in Australia, with all bar one recording strong revenue growth.Read more
Ford appoints Imagination, closes in on NYE sponsorship
Ford Australia has appointed Imagination as its agency for a range of sponsorship activations, and is likely to be a key sponsor of Sydney's New Year's Eve celebrations.Read more
NBL swaps apparel partners
Sports apparel brand ISC has expanded into basketball, replacing AND1 as the NBL's official apparel partner.Read more
