Unilever brand appoints new activations agency; deals for NRL and Port; and more Tuesday, 02 Dec 2014 > New agency to activate Ben and Jerry's > Harvey Norman retains All Stars naming rights partnership > Qantas receives strong response to Golf Australia program > OAK continues to expand with Port Adelaide alliance > Erebus and Triple 8 Racing sign new deals Read more
Ford to cease Supercars sponsorship in 2016 Tuesday, 02 Dec 2014 The last remaining V8 Supercars team to have a commercial partnership with Ford, Prodrive Racing, has announced that the car manufacturer will no longer sponsor the team from 2016 onward. Read more
Stadium naming rights renewal underpins nib's WA strategy Monday, 01 Dec 2014 Private health insurer nib will renew its naming rights partnership for Perth's nib Stadium until 2018. Read more
Djokovic to feature in Jacob's Creek content play Monday, 01 Dec 2014 The world's top-ranked tennis player, Novak Djokovic, will feature in Jacob's Creek's Australian Open activations through a content series from Cummins&Partners. Read more
NRMA renews with Wanderers, increases leveraging spend Monday, 01 Dec 2014 The Western Sydney Wanderers and NRMA Insurance have extended their alliance for a further three seasons, with NRMA already bumping up its leveraging spend as part of the renewal. Read more
Two in, one out in Collingwood sponsorship reshuffle Friday, 28 Nov 2014 Health supplements brand Blackmores has extended its partnership with Collingwood, while independent petrol station chain United Petroleum has also joined the club's list of sponsors. Read more
Powerhouse restructures after sponsorship plummets Friday, 28 Nov 2014 Sydney's Powerhouse Museum has endured a torrid 2013-14 in which it shed 90% of its commercial sponsorship revenue, and announced a relocation and a commercial restructure designed to strengthen its partnerships offering. Read more
New V8s broadcast deal attracts principal partner to BJR Friday, 28 Nov 2014 Increased broadcast coverage of next year's V8 Supercars Championship has lured truck brand Freightliner to the sport, with the Daimler Truck & Bus brand becoming the new principal partner of Brad Jones Racing. Read more
GreenEDGE seals Orica renewal, targets stability Thursday, 27 Nov 2014 Explosives maker Orica has confirmed it has renewed its multi-million partnership with GreenEDGE as the Australian pro-cycling team pushes for a more commercially sustainable model. Read more
St Kilda revenue dips after sponsorship struggles Thursday, 27 Nov 2014 St Kilda's inability to sign a second principal partner has resulted in a fall of $1.5 million in its 2013-14 sponsorship revenue, and the club is understood to be targeting car brands to plug the hole. Read more
