Carriageworks crafts fashion partnership Tuesday, 18 Nov 2014 Sydney performing arts space Carriageworks has collaborated with fashion brand bassike in its first new partnership of its 2015 season. Read more
Etixx rolls out rugby, cycling sponsorships to prepare for launch Tuesday, 18 Nov 2014 Prolific European sponsor Etixx Sports Nutrition has signed its first sponsorships in Australia in preparation for its local launch, securing deals with the Western Force and the Tour Down Under. Read more
Canadian Club to spend millions on leveraging Australian Open deal Monday, 17 Nov 2014 Canadian Club will use a new partnership with Tennis Australia and the Australian Open as the platform for an integrated $3 million marketing push this summer. Read more
NBL CEO departs after tough tenure Monday, 17 Nov 2014 National Basketball League CEO and former sponsorship executive Fraser Neill has resigned as the league continues to struggle to attract sponsors. Read more
Jeep to drive dealership sales through Strikers partnership Monday, 17 Nov 2014 Jeep has become the latest automotive marque to partner with a Big Bash League side and will use its new Adelaide Strikers sponsorship to activate its South Australian dealer network. Read more
AEG Ogden builds commercial team at new mega-venue Friday, 14 Nov 2014 AEG Ogden has started hiring senior commercial staff for Sydney's new International Convention Centre, reporting that it is experiencing strong corporate interest in the venue ahead of its 2016 opening. Read more
Sponsorship, tech and engagement the focus at BOSS Friday, 14 Nov 2014 The Business of Sport Summit has unveiled its 2015 speaker line-up, featuring a host of European and US sports marketers, the heads of sponsorship from CUB, Foxtel, Santos, Mastercard and more. Read more
Renegades commercial windfall continues Friday, 14 Nov 2014 Australia's largest solar energy company has extended its principal partnership with the Melbourne Renegades Big Bash League franchise. Read more
Baseball, Vivid and sponsorship activations win at Event Awards Thursday, 13 Nov 2014 Vivid Sydney, the Major League Baseball Opening Series and Optus have taken home gongs from the annual Australian Event Awards, while the partnership campaigns of TEDxSydney and Fairfax Events won commendations. Read more
Saints secure AMC and part ways with Jeld-Wen, Ozito Thursday, 13 Nov 2014 St Kilda has secured the long-term support of AMC Commercial Cleaning but several sponsors are set to depart the club. Read more
