Tune Hotels, Coopers provide backing for Melbourne Music Week Thursday, 13 Nov 2014 The City of Melbourne's Melbourne Music Week has finalised its partnership roster, bringing on Tune Hotels, Coopers and Thatchers Cider as partners. Read more
Allphones Arena targets digital, secures Hyundai Wednesday, 12 Nov 2014 Allphones Arena has overhauled its visitor engagement strategy through the installation of a real-time digital network and a new focus on partner activations, with Hyundai the first to benefit from the upgrades. Read more
Lockwood departs Brad Jones Racing Wednesday, 12 Nov 2014 V8s team Brad Jones Racing will lose its naming rights sponsor, home security company Lockwood, at the end of the current season, but the team is understood to have already lined up a replacement. Read more
De Lorenzo completes Sydney FC apparel lineup Wednesday, 12 Nov 2014 Haircare brand De Lorenzo has filled Sydney FC's final apparel slot, expanding its current sponsorship deal to include the A-League team's back-of-shorts position. Read more
LG considers big Australian sponsorship campaign Tuesday, 11 Nov 2014 LG Electronics will appoint an external leveraging agency to assist it with its first major sponsorship campaign in the Australian market in recent years. Read more
FFA launches stand-alone events department Tuesday, 11 Nov 2014 Football Federation Australia's organisational restructure has continued, with a new events department to take responsibility for fan engagement and live experiences. Read more
Kings recruit mid-season sponsor Tuesday, 11 Nov 2014 The Sydney Kings NBL franchise has secured non-profit training firm Campbell Page as a partner. Read more
Volvo reaffirms sponsorship commitment Monday, 10 Nov 2014 Volvo will retain its current sponsorship arrangements despite a senior management shake-up, with new managing director Kevin McCann saying the Australian market is "uniquely suited" to sponsorship. Read more
LG signs David Warner to activate World Cup sponsorship Monday, 10 Nov 2014 LG Electronics will use new ambassador David Warner as the focal point of its leveraging campaign for the 2015 ICC Cricket World Cup. Read more
Canterbury enters the AFL with Kangaroos deal Monday, 10 Nov 2014 Apparel brand Canterbury has signed with the North Melbourne Kangaroos, the first AFL partnership for the New Zealand company. Read more
