CBA to roll out comprehensive cricket campaign
The Commonwealth Bank of Australia will expand its leveraging program for its marquee Cricket Australia deal after what the Bank describes as a "dream debut" to the partnership last year.Read more
More latest news - page 1035
Brisbane Festival plays to advantages
Arts rights holders that struggle to compete with sporting codes for "eyeballs" should play to their strengths, such as targeted networking and unique activations, says Brisbane Festival business development director, Danica Bennett.Read more
Brumbies partner with fast-growing chain
Australia-wide restaurant chain Zambrero has signed its first sponsorship with national reach, with Super Rugby side the ACT Brumbies.Read more
Blow for Knights, Jets as WesTrac departs sponsorship
WesTrac Australia will not return as a major partner of either the Newcastle Knights or Newcastle Jets in the 2015 season, but both clubs are hopeful they can retain the rest of their mining industry sponsors.Read more
iiNet appoints agency for Sixers, Floriade
Creative agency Ensemble has landed the business of iiNet following a competitive pitch and will work across two of its major sponsorships.Read more
Olympus to leverage Vogue deal across CBD
Olympus has signed on as principal partner to Sydney's Vogue Fashion's Night Out as part of a wider content partnership with publisher News Life Media.Read more
Sponsors need to look past brand awareness: Cummins&Partners
Brands need to harness the publishing and distribution assets of rights holders more efficiently in the digital age, according to sponsorship expert Kirsty Muddle of Cummins&Partners.Read more
Swans, NSW Government partner for campaign
The NSW Government has signed a new corporate partnership with the Sydney Swans to promote its mobile phone driving campaign.Read more
Sponsorship steady in not for profit sector
Corporate sponsorship revenue in the not for profit sector was steady in 2014 despite a pessimistic outlook among the sector, according to a survey by fundraising agency O'Keefe & Partners.Read more
Tissot signs with ESP, activates around AFL
Talent and sports marketing agency Elite Sports Properties has picked up the business of luxury watch brand Tissot Australia and will launch a leveraging campaign around the AFL Finals.Read more
