Harley Davidson to use music as brand platform Friday, 07 Nov 2014 Harley Davidson has signed on as an event partner of Melbourne Music Week and plans to use live event sponsorships as a new brand platform to access young riders. Read more
Citroen partners with Taste of Melbourne Friday, 07 Nov 2014 French car brand Citroen has signed a rare sponsorshp, as major partner of the Taste of Melbourne festival. Read more
Foxtel recommits to Tim Cahill grassroots program; Supacore and Soniq sign new deals; and more Friday, 07 Nov 2014 > Foxtel returns to Tim Cahill academy > Supacore partners with third A-League club > SONIQ sponsors UFC rising star > SBS extends broadcast partnership with Tropfest Read more
Wanderers potential sponsorship options curtailed by FIFA rule Thursday, 06 Nov 2014 FIFA's stringent advertising and commercial restrictions will limit the Western Sydney Wanderers' options for sponsorship in the upcoming World Club Cup. Read more
Sea Eagles sign new sleeve partner Thursday, 06 Nov 2014 Coconut water brand Coco Joy has signed its third major deal since launching in Australia, taking the sleeve sponsor position with the Manly Sea Eagles. Read more
BLK expansion gathers pace as Suns, Giants deals announced Thursday, 06 Nov 2014 BLK has confirmed long-term apparel partnerships with the Gold Coast Suns and GWS Giants. Read more
Powerade turns attention to Storm activation Thursday, 06 Nov 2014 Coca-Cola Amatil brand Powerade has extended its supply partnership with the Melbourne Storm and will focus the second year of the association on game-day activation. Read more
Sydney FC signs major partner; Emirates sponsors film fest; and more Wednesday, 05 Nov 2014 > Sydney FC signs new major sponsor > Seven to broadcast Cadel Evans cycle race > British Film Festival lures Emirates as principal partner > Bell Shakespeare secures hotel partner Read more
Penultimate Supercars round gets naming rights partner Wednesday, 05 Nov 2014 Gym chain Plus Fitness has taken the naming rights to next week's Phillip Island 400 V8 Supercars race. Read more
Ogilvy, Ensemble create new KFC brand platform Wednesday, 05 Nov 2014 KFC has become the second Cricket Australia partner to unveil a major through-the-line leveraging campaign for the 2014-15 summer with the creation of the 'Home Cricket Ground'. Read more
