Victory assembles the A-League's most expensive jersey
The Melbourne Victory has signed a new co-principal partner in what is believed to be the most lucrative front of jersey deal since the inception of the A-League.Read more
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Digital, activations on agenda for SONIQ
Electronics brand SONIQ will focus on promoting its smart TV technology through a new partnership with the Melbourne Renegades Big Bash League franchise.Read more
Sponsors to benefit from CA digital dominance
Cricket Australia's commercial partners will reap the rewards of the organisation's growing media footprint, according to CA head of digital media Finn Bradshaw.Read more
Swans flying high as Volkswagen extends
German automotive brand Volkswagen has renewed its marquee partnership with the Sydney Swans and will roll out a comprehensive series of fan engagement activations as part of the deal.Read more
Double-deal bolsters Glory
Perth Glory has secured a duo of sponsors ahead of the 2014-15 A-League season.Read more
US brand continues Kings support
American brand United Airlines has renewed its partnership with the Sydney Kings in the lead up to the airline's launch of its new direct route between Melbourne and Los Angeles.Read more
iSelect may re-enter sponsorship despite dropping Titans
iSelect has not ruled out signing further sponsorship deals in spite of pulling out of its marquee deal with the Gold Coast Titans.Read more
Supercars ends betting hiatus with TattsBet deal
The V8 Supercars has signed TattsBet as its first official betting partner in six years.Read more
Virgin to facilitate conversation in new deal
Virgin Mobile hopes to encourage uptake of its service through a partnership with national suicide prevention charity R U OK?.Read more
Hisense affirms sponsorship strategy with double renewal
Electronics brand Hisense has renewed both of its marquee sponsorships on long-term deals, retaining the naming rights to Hisense Arena and extending its partnership with Tennis Australia.Read more
