Revenue rises for Adelaide Festival as major partners return Tuesday, 21 Oct 2014 Adelaide Festival has assembled its largest ever roster of partners for next year's event and surpassed $2 million in corporate sponsorship income for the first time. Read more
Victory add another major partner Tuesday, 21 Oct 2014 Melbourne Victory has lured another high-profile sponsor to the club through its business networking initiative, Victory in Business. Read more
Mining giant renews with Kookaburras Tuesday, 21 Oct 2014 Fortescue Metals Group has extended its role as principal partner of the Australian men's national hockey team, the Kookaburras. Read more
Beer back in the A-League with Lion's Roar deal Monday, 20 Oct 2014 Lion has become the first Australian brewer to exploit Football Federation Australia's new rule on alcohol category protection, signing a wide-ranging deal with A-League champion Brisbane Roar. Read more
Sixers add second major partner Monday, 20 Oct 2014 Nestle brand Purina Pet Care has extended its sponsorship with Big Bash League franchise, the Sydney Sixers. Read more
Piper-Heidsieck replaces Moet for Australian Oscars Monday, 20 Oct 2014 Champagne house Piper-Heidsieck has signed its first major partnership in Australia through a pourage deal with the AACTA Awards. Read more
Essendon expands commercial team, targets B2B Friday, 17 Oct 2014 A series of recruitments at Essendon has expanded its commercial and business networking team to one of the largest in the AFL. Read more
Experiential brands flock to Listen Out Friday, 17 Oct 2014 National music festival Listen Out has hailed the commercial appeal of intimate, niche festivals following a high sponsor retention and close to double the ticket sales from its 2013 event. Read more
Blue-chip sponsors sign up for G20 opener Friday, 17 Oct 2014 Peabody Energy, Virgin Australia, Cisco and China Construction Bank are among the sponsors of Brisbane's G20 curtain-raiser event, the Brisbane Global Caf Read more
Telstra's 'Connected Stadium' targets fan engagement Thursday, 16 Oct 2014 Telstra is set to roll out a new in-ground platform to boost fan engagement, content creation and sponsorship leveraging at the country's largest stadiums, according to the telco's sports sponsorships chief. Read more
