Sydney Harbour to be hub for sponsor-created events Thursday, 16 Oct 2014 The Rocks and Darling Harbour are set to become hubs for brand-created events, with the Sydney Harbour Foreshore Authority partnering with Nova Entertainment to create a new festival property. Read more
NSW Rugby League signs new deal; Creative Partnerships posts funding results; and more Thursday, 16 Oct 2014 > Training partnership for NSWRL > WOMAdelaide retains event sponsors > Creative Partnerships releases results of funding program > New alliances for NBL franchises Read more
ME Bank to leave Richmond next year Wednesday, 15 Oct 2014 ME Bank will pull out of its major deal with the Richmond Tigers at the end of 2015 following a review of its sponsorship assets by new chief marketing officer Rebecca James. Read more
McDonald's launches Wanderers Meal Wednesday, 15 Oct 2014 McDonald's has signed a new partnership with the Western Sydney Wanderers and launched a Wanderers-branded meal deal in close to 100 of its restaurants in the club's heartland. Read more
WAFC partnership wins award Wednesday, 15 Oct 2014 The West Australian Football Commission's partnership with suicide prevention initiative One Life, has received an award at the WA Mental Health Commission's annual awards night. Read more
Harvey Norman affirms dual-sport strategy, targets grassroots Tuesday, 14 Oct 2014 Harvey Norman will continue to strengthen its major sponsorship platforms of rugby league and soccer, with chief operating officer John Slack-Smith saying that between them, the two sports offer the best mix of brand awareness and grassroots activation. Read more
OAK renewal continues string of Panthers successes Tuesday, 14 Oct 2014 OAK has renewed its principal partnership with NRL finalists the Penrith Panthers for a further two seasons. Read more
Six of the best: Diageo in broad push at Spring Festival Tuesday, 14 Oct 2014 Johnnie Walker will use its Melbourne Cup sponsorship to promote its full range of labels, as leveraging plans for the racing season hit the home straight. Read more
Content creation central to sponsorship leveraging: Medibank Monday, 13 Oct 2014 Medibank's sponsorship and content marketing teams have embarked on a wide-ranging content creation strategy in order to activate its deals with the Melbourne Marathon and Tennis Australia. Read more
Gemba, Futures appointed by FFA on wide-ranging brief Monday, 13 Oct 2014 Football Federation Australia has appointed sports and entertainment agency Gemba to comprehensively profile the code's fanbase, while Futures Sport will also work with the FFA on a range of matters. Read more
